Starbucks Analysis : Starbucks Coffee Essay

Starbucks Analysis : Starbucks Coffee Essay

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1. Starbucks
Starbucks Coffee is one of the famous roaster, retailer, and marketer of specialty coffee in the world. It’s opened in 1971, it has more than 7,300 coffee shops and kiosks in the USA, and more than 3,000 shops in 34 other countries, including Japan, Canada, the United Kingdom, China, Taiwan, South Korea, the Philippines, Thailand, Malaysia, Mexico, Australia, Germany, and New Zealand. In addition to a variety of coffees and other drinks, Starbucks also features other food items, espresso machines, and CDs. As a largest coffee retailer, Starbucks has their own training program to their employees. Their training programs are following
Barista Basics Training Program
This program provides the initial training for a newly hired barista on essential skills and knowledge required to the barista role at Starbucks Coffee Company. Through the use of simple and intuitive tools, skills are taught through one-to-one delivery and on-the-job training. It is a highly effective learning experience for a new barista that quickly enhances confidence and competence in delivering customer service. (Starbucks.com)
Shift Supervisor Training Program
This program is more focuses on the basics of people management; training new partners, supervisory skills, floor supervision, cash controller responsibilities, ensuring the delivery of the Starbucks Experience and more. This program includes training on a shift supervisor’s responsibilities for running a shift and on additional responsibilities for supporting the store manager in running an effective store. The program uses a combined delivery method of classroom and in-store training. (Starbucks.com)
Retail Management Training Program
This program includes information on effective managem...


... middle of paper ...


...tomer lifetime value.

4. An action plan:
According to statistic, almost every company thinks they do not have any complain from customers. However, the fact is about 96% unhappy customers do not complain and a financial training services found out that most customers just leave and never come back. Here are couple strategies that increase customer satisfaction:
1. Treat our customer like they are the bosses.
2. Focus on measuring customer satisfaction
3. Build customer loyalty
4. Set customer expectations
5. Social media is the best way to increase customer satisfaction
To sum up, the most valuable strategy is customers’ experience. We focus on customers’ experience to increase their satisfaction. No matter it is through social media, email, or survey, as a business in recently, you have to focus on customer experience to increase customer satisfaction.

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