Sponsorship: A New Marketing Strategy Essay

Sponsorship: A New Marketing Strategy Essay

Length: 1292 words (3.7 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

For many years sponsorship and sports marketing have been in existence and has now been greatly improved. Hardly can organizers of major events expect to receive some funds without expecting to give something back in return. A couple of years ago, sponsorship could be regarded has more charitable or charitable, but in recent years, that has changed significantly. In the business world there are two main basics of any successful business, the first one is a market, and the second is a demand or customers in this market. These two things at least will sustain any new business nowadays. Many fundamentals come will later in this manner as the market study, place, products, price, promotions, and lots which they improve any kind of business more for higher points. Some main ways of increasing the brand name of any service or product around the world are advertising, and sponsorship. The two companies I am going to discuss are two leading companies in the market the first is an airlines company Emirates, and the other is Red bull the leading energy drink company. Both companies are into sponsorships, and support a big number of team’s individuals in many sport fields, and they are gaining a lot of marketing successes through this strategy. In this essay I will be focusing on sponsorship, and how it is identified as strategic marketing opportunity through the event sponsored, financial gain of the sponsorship or loses, gaps in marketing research between in companies in choosing the right time, place, and who to sponsor in a relation to the profitability later on, also the evaluation of the traditional and digital media for the event sponsored, and the evaluation of the fit between the sponsor- event sponsored. All these through the expl...

... middle of paper ...

... sponsorship as well as in the market, and they give us many products and services years ago, and of their main income strategies were through their sponsorships.

Works Cited

Reed, C. (2013). Does the Emirates sport sponsorship strategy fly? Retrieved on 13 May 2014 from http://wallblog.co.uk/2013/10/22/does-the-emirates-sport-sponsorship-strategy-fly/

Sylt, C. (2014). Revealed: Red Bull's $1.2 billion Bet On Formula One. Retrieved on 13 May 2014 from http://www.forbes.com/sites/csylt/2014/04/03/revealed-red-bulls-1-2-billion-bet-on-formula-one/

Long, M. (2010). Boutros Boutros steers Emirates sponsorship strategy. Retrieved on 14 May 2014 from http://www.sportspromedia.com/quick_fire_questions/boutros_boutros_steers_emirates_sponsorship_strategy/

http://amandacobb.co.uk/2013/02/red-bull-sponsorship-and-endorsements/ (retrieved on 15 May 2014)

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Sponsorship and the Marketing Mix Throughout Vodafone Essay

- Sponsorship and the Marketing Mix Throughout Vodafone Throughout the course of my investigation, I am going to look at how Vodafone uses the marketing mix and how this is beneficial to them as a company. Also how they get their message of the company across to the public. I intend to use both primary and secondary research throughout my investigation as it will be helpful in gathering my information. I aim to produce a questionnaire or survey for the public and will also use Internet research....   [tags: Papers]

Strong Essays
1441 words (4.1 pages)

Sponsorship Today Essay

- Sponsorship Today Introduction to sponsorship Sponsorship is an important marketing tool for many organisations & is an important element of the promotional mix. Sponsorship involves the support of an event, activity, person, organisation or product by an unrelated organisation that may exchange money, services or goods in return for the association that the sponsorship provides. Sponsors choose events that attract their target market to enhance their brand reputation & awareness. A method of shaping brand identity, sponsorship can improve company image, raise company profile & generate awareness of company values....   [tags: Business and Management Studies]

Strong Essays
2441 words (7 pages)

Essay about Nike Marketing Analysis

- Nike: Maintaining a Promotional Edge Nike’s initial product advertising strategy of using professional athletes for raising demand through word-of-mouth provided good publicity. However, its selective-demand advertising was mainly focused on high-priced shoes for traditional sports, and ignored newly developed market segments such as aerobics and extreme sports, and new trends such as brown shoes and casual footwear (Etzel, Walker, and Stanton). Nike launched a successful advertising campaign around its "Just Do It" catch phrase and "swoosh" logo....   [tags: Business Marketing]

Strong Essays
1369 words (3.9 pages)

Nike's Advertising Strategy for the 2010 FIFA World Cup in South Africa Essay

- It’s was no surprise that the momentum took place and heated up for the 2010 FIFA World Cup in South Africa. This particular tournament is the world’s largest and most-watched sporting event with 30 billion viewers over the course of the event. From a business standpoint, it’s the most important platform for sporting goods companies to market their brands. Brands are appealing to boost their profile and sales by tapping into the passion surrounding the World Cup, but while some are official sponsors, others are just benefiting from any desirable side effect....   [tags: sports, sponsers, marketing]

Strong Essays
2167 words (6.2 pages)

GEICO Insurance Sales Promotion Analysis Essay

- Introduction Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness....   [tags: emergency, advertising, marketing strategy]

Strong Essays
1447 words (4.1 pages)

Omni Recording and Marketing Services Essay

- Introduction With the arrival of new marketing and advertising techniques Omni Recording and Marketing Services (ORMS) plans to deliver an effective mobile campaign to make a successful customer following. We have identified a campaign analyzing the potential benefits and using the best-implemented approach. Our first operation will analyze as many possible techniques, the outcomes, their developments and any program weak points we may meet after it is developed. The key to any effective campaign will be the allocation of funds while entering the mobile space....   [tags: Business Management]

Strong Essays
1425 words (4.1 pages)

Integrated Marketing Communications Essay

- Integrated Marketing Communications INTEGRATED MARKETING COMMUNICATIONS (IMC) ‘Integrated Marketing Communications (IMC) .The concept under which a company carefully integrates coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. IMC starts with the identification of consumer needs. IMC builds a strong brand identity in the market-place by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all [marketing communications] venues....   [tags: Business Strategy IMC]

Strong Essays
1734 words (5 pages)

A Career in Sports Marketing Essays

- A Career in Sports Marketing The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics....   [tags: Papers]

Strong Essays
804 words (2.3 pages)

Irwin Sports: Cover Up Pad Essay

- Executive Summary Irwin Sports has a great product with the launch of the Cover Up pad. The key success factors include the lack of competition, the growing market of individuals playing hockey; whether ice or roller, as well as the unique qualities that Cover Up pads have. The problems begin when the issue of price and channeling arise. Even though the issue of price kept re-emerging, Irwin Sports Director of Marketing, Greg Anger stands behind the retail selling price of $195.00 and $179.00 for Ice and In-line Cover Ups respectively....   [tags: Product Marketing Strategy Economic]

Free Essays
1770 words (5.1 pages)

Essay on Toyota Marketing Mix

- Corporations need efficient strategy planning to carry on in our aggressive markets. This does not call for the company to come up with a strategy, but to figure out which strategy is best for them given the objectives and resources. They must also consider the strengths and weaknesses of the company as well as opportunities and threats. To enhance the aptitude of the companies, a marketing strategy is introduced. The marketing strategy will create lucrative marketing mixes for defined target markets....   [tags: Business Analysis Brand Market]

Strong Essays
1442 words (4.1 pages)