How To Set Smart Marketing Goals By Mike Lemire

SMART Marketing Resolutions for 2015 Having goals is just a start. People need an action plan or a resolution. In the article “How to Set SMART marketing Goals” by Mike Lemire, he stated that “Goal setting is probably one of the hardest things marketers have to do.” Goal setting is something most of us recognize as necessary for our success. With a clear goal and a timeline, people can start to put together strategy (Lemire, 2014). Everyone needs to be smart on setting our resolution more on goals. According to the author Rieva Lesosnsky SMART means, “Specific Measurable Achievable Realistic and Timely.” There are four smart marketing resolutions for 2015. “People need to invest more money in the company” (Lesonsky, 2015). Many business

The first investment that people make will probably be the hardest. Everyone has different financial goals. The first part of this goal is about hard work. According to Rieva Lesonsky, “It is important to look at marketing costs as investments in your business and your brand- not as expenses.” Some business owners don’t need an economic downturn to have an expense only mindset. This mindset is one of the biggest downfalls of business in general. If everything is viewed as an expense, then decisions are based not on a growth model but rather a survival mode. Second smart marketing resolution is “asses the results of your marketing” (Lesosnky, 2015). At this time of the year, many people will assess the effectiveness of their marketing plans of the last year. But, may companies will have no way to do this because they didn’t create marketing campaign profit. “One reason many small business owners are reluctant to spend money on marketing is that the fail to keep track” (Lesonsky, 2015). Management tends to forget to measure marketing result and this result missing inventories and less profit. Third is to “devote more time to marketing” (Lesonsky, 2015). When people are swamped with

Resolutions should be based on reality not on what we want it to be. People should also consider if the goal can be achieved on time. “Implementing it is the tricky bit as anyone who has resolved to lose weight, get fit or be nice to other mother-in-law can testify” (Holland, 2015). It is not easy to implement. Having a plan is like having a new year’s resolution, and implementing is the first