Essay on Shaping the Web: Why the Politics of Search Engines Matter

Essay on Shaping the Web: Why the Politics of Search Engines Matter

Length: 906 words (2.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Over the past decade or so, an increasingly amount of information has been published and communicated over the World Wide Web. Search engines such as Google, Yahoo and Bing have become the most important gateways to access the web. Mainly, the ultimate goal of a search engine site is to provide personal and relevant results to the user. However, search engine sites have developed a few ethical issues that leads to favoring of certain kinds of sites over others in the lists of results they return to consumers in their response to search queries.
Many users who use search engine sites may assume that they are neutral, but studies conducted on search engine technology argue that search engines are in fact biased because of the kinds of features included in their design (Introna 1). In an article, “Shaping the Web: Why the Politics of Search Engines Matter,” Nissenbaum argued the neutrality saying search engines sites “systematically exclude certain sites, and certain types of sites, in favor of others, giving prominence to some at the expense of others” (1). When a user is looking for information of a topic and is directed to one website rather than another on the same issue, search engine bias is raised. While there are many potential sources of search engine bias, the practice of paid search is a unique form of search engine bias. Paid advertising encourages online consumers to click on web pages listed favorably in the results, not based on the most relevant article/website to their search query. Eszter Hargittai states, “the concern is that search engines that are guided by profit motives may point people away from the most relevant and best quality sites in favor of those that have paid the highest bids for placement on the ...

... middle of paper ...

...such as Google has created about me. However, one expert doesn’t believe search engine technology is built to be neutral, stating, we should “neither demand nor expect to receive information that is objective” (Blanke). He says that search engine technology was not built to do such a thing and that search engines are not capable to deliver neutral and objective results (34). Although this expert sees it as incapable, Eric Goldman sees it as a “beneficial consequence of search engines optimizing content for their users” (Goldman 196). He also claims that personalized ranking algorithms recue the effects of search engine bias because there will be multiple “top” search results of a particular search instead of a “single winner” (197). Similar to trust, objectivity is a big concern to users, as they don’t like the lack of transparency that search engines express.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The World Wide Web as Social Hypertext

- Something curious is happening on the World Wide Web. It is undergoing a slow transformation from an abstract, chaotic, information web into what I call a social hypertext. Initially, I didn't pay much attention to the Web. After all, it was just a new take on distributed information server systems such as WAIS[8] and Gopher[1]. True, it was easier to use than WAIS, and the ability of Web browsers to display formatted text and graphics with embedded links made it more attractive and engaging than either WAIS or Gopher....   [tags: Technology ]

Better Essays
1876 words (5.4 pages)

Standard Search Engines And The Deep Web Essay example

- “The Invisible Web”, or more commonly known and referred to as “The Deep Web”, is a segment of the Internet that is not visible through conventional browsers. In addition to this, information contained in the Deep Web cannot be indexed by standard search engines like Google, Bing, Yahoo, etcetera. The key reason for this primarily due to the fact that standard search engines cannot directly access data that is held in private databases, which in turn creates problems when typical search engines try to index content from the Deep Web....   [tags: World Wide Web, Deep Web, Surface Web, Crime]

Better Essays
1307 words (3.7 pages)

Integration Stategies of Meta Search Engines Essays

- 1 Introduction Standard Web search services are quite useful in their own right, but are far from ideal. Search engines retrieve web pages which contain information relative to the subject which the user queries. Meta search unlike standard search, utilizes many di erent search systems to provide results. The Meta Search Engine (MSE) is a system that enables a meta search[3]. Meta search engines are Web services that receive user queries and dispatch them to multiple crawl-based search engines (also called component engines)[1]....   [tags: web search, web services]

Better Essays
1625 words (4.6 pages)

How Search Engine Is Growing Rapidly With The Development Of Web Based Information System

- Abstract The importance of search engine is growing rapidly with the development of web based information system. Currently, search engine provides hundreds of millions of results for the query entered in which most of the results are ambiguous or even irrelevant to the context and so we have to spend a lot of time to filter out the required information. This difficulty can be overcome by using the advance search engine which incorporates Natural Language Processing technology to narrow the boundary of search results and save the extra time in filtering the required information....   [tags: World Wide Web, Web search engine, Web crawler]

Better Essays
973 words (2.8 pages)

Internet: The Objectivity of Search Engines Essay

- Introduction In this essay I am going to discuss critically the objectivity of search engines. The purpose of my research was to deny the title of the topic. Hereby I am going to discuss some notions such as ,,Filter Bubble”; written by the authors involved in personalization of search engine. We all as users are using web search services like Google Web Search every day(World Wide Web Conference, 2013).It became our source of information, whether we are searching news, hot topics, study material, sport results, job or a place of our holiday....   [tags: search results, personalization, google]

Better Essays
2017 words (5.8 pages)

Google Is A Search Engine Essays

- We live in a world that is fundamentally run by the internet. We use it every day, multiple times in a variety of ways. We use it to keep up to date with the latest news, to watch movies and shows, to listen to music, do research for our latest assignment and even to simply search the latest topic our mind is wandering off to. Google is there to help with all of that. Google is a search engine that was created in September of 1998 by two Ph.D. students at the University of Stanford (Google, 2014)....   [tags: Google, Google search, Web search engine]

Better Essays
834 words (2.4 pages)

Internet Search Engine Or A Database Essay

- Many elements must be considered when researching information for a paper, whether it is through an Internet search engine or a database. The Internet is full of information that is trustworthy, but one must know how to find it. Search engines and databases can be extremely helpful if they are navigated correctly and valid references can be found to support the information. In order to properly research a topic, the different sources available to research information and validate the accuracy, relevance and accountability of the information found must be considered....   [tags: World Wide Web, Web search engine, Internet]

Better Essays
727 words (2.1 pages)

Search Engines Essay

- Search Engines are specialized programs that facilitate the retrieval of data from the Internet, on a business related network or on a personal computer system. They allow users to ask for contents meeting certain criteria usually involving a certain word or phrase, then gives a list of articles that matches those words or phrases. There are number of different engines that can be used for different types of searches and can be narrowed for optimal results. Before the 1990¡¦s Search Engines were non existent....   [tags: Internet Google Search History Web]

Better Essays
1815 words (5.2 pages)

Search Engines Essay

- INTRODUCTION: KEYWORD-BASED search has been the most popular search in today’s searching world. The result of Keyword based search is better than Google .On Google search engine user or searcher did not find relevant image result. This is because of two reasons. Queries are in general short and non-specific. Different users may have different intentions for the same query Searching for apple by a farmer has a different meaning from searching by a technical person .There is one solution to solve these problems is personalized search where user specific information is considered to distinguish between exact intentions of user queries and reranked the images....   [tags: google, non-personalized, search]

Better Essays
1083 words (3.1 pages)

Essay about An Overview of Search Engines

- An Overview of Search Engines Search engines are used all over the world, everyday, by millions of people. These devices are websites that collect and compile data from the internet so that other web pages, links, and different information can be found more easily. There are an unfathomable number of search engines on the internet. Some popular ones include Google, Yahoo, Dogpile, Infoseek, Lycos, Alta Vista, Excite, MSN Search and Hotbot. With so many websites to choose from, it makes it hard to decide which search engine is the best fit for your task at hand....   [tags: Sell Websites Buy Web Sites]

Better Essays
1306 words (3.7 pages)