The message in the Scent to Bed advertisement simply combined sexual imagery and text into one ad...
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...With the Scent to Bed advertisement, French Connection is able to do just that. From this, it is easy to conclude that sex sells and has the most influential effect in teen generations. Additionally, the use of the color white for the text accentuates the advertisement’s naughty image. The models themselves are dressed in a more revealing way, and look a specific way to draw in the young readers. Even the way the models are positioned in relaxed positioned in the photograph reveals hidden and subtle meaning to the advertisement leaving the interpretation of the ad for the reader. In that sense, the allure of sex and of an attractive member of the opposite sex allows the Scent to Bed advertisement to capture the interest of the reader and motivate them to run to the mall, buy a bottle of FCUK Him or FCUK her, and ultimately go home and get “scent” or sent to bed.
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