Additionally, to determine a coherent argument I will refer to relevant case studies and theoretical texts to back up my analysis. The analysis will outline the representation of gender in the past (the traditional view of a man as a breadwinner and the women as a housewife), the present and what implications these have on the future of masculinity. Along with the typical gender categories outlined, I will focus on the rise of alternative visions of gender and the rise of a diversity of genders; and how these changes have resulted in the way magazines operate for example the closure of lad magazines in the past year. It may not be obvious but the media has, and does, play an important role in the representation of gender and sexuality. They are important in determining the ...
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...). Masculinity is something into which men are acculturated and which is composed of social codes of behavior which they learn to reproduce in culturally appropriate ways. The enactment of masculinity is a diverse, mobile, even unstable construction of who males should be; the hegemonic masculinity is the dominant cultural expectation of men, it exaggerates what the perceived qualities a male should have and ultimately be in the face of perceived threats if they do not conform to them. Gender idealized the male form through incorporations of character traits such as strength, aggression, assertiveness and the value of reason over emotion. In the last decade, media studies have understood masculinity as ‘both a product and process of representation’ (De lauretis, 1987: 5) with an emphasis on the representation of the male body and its significance (Hanke, 1998: 183).
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