Report on Strategies for Overcoming Negative Publicity of Flight MH370

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Report on Strategies for Overcoming Negative Publicity of Flight MH370 LETTER OF TRANSMITAL Level 2, 136 Exhibition Street Melbourne 3000 Australia Dear Sir/Madam, This is the report in accordance to your request regarding strategies to prevent or minimize customer and relative belief against Malaysian airline as a result of missing Flight MH370. Our group has paid detailed attention to each of positive and negative issues that arose after the accident happen and reaction of Malaysia airline during the search mission. Further, reports include some key strategies to follow up and collective evidence data of relatives of missing family members. EXECUTIVE SUMMARY Requested by management of Malaysian airlines at Australian sub-continent this is the business report of including some of positive strategies to overcome the negative believes or ideas against Malaysian airline after the most curiosities disappearance of MH70 .Before we have enter to the topic, an attempt of brief background is delivered by our dedicated group members. Furthermore the following topics contain briefly and descriptively an accordance to fulfill our task. a) Background to the issue This is a brief description about the subject disaster and it’s overlook from our expert knowledge and some collective data from expert’s articles. b) Key findings Including positive and negative An attempt of collection of highlighted information about missing flight and also research operational missions. We have divided this section to two main parts and tried our best effort to balance both parts equally. c) Successful crisis strategies This is most valuable section of the full contain. We have added some expert’s solutions as strategies ... ... middle of paper ... ...erpol. This action to be implemented in the future. This action makes sure that the flights are not hijacked by terror people in the future. • The software need to be upgraded regularly as the software installed may be not upgraded to an enhanced system. So that the flight always connected with the staff working and supporting them from the ground. • The international relationships need to be improved. (www.business2community.com, 2014) Acknowledgment We would like to give our especial thanks to our honorable teacher for giving important information regarding this assignment, which help to write this report successfully. Bibliography Anon., 2014. [Online]. Anon., 2014. [Online]. Anon., 2014. New Straits Times. [Online]. Anon., 2014. [Online]. Anon., 2014. [Online]. Anon., 2014. New Straits Times. [Online]. 13

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