Analysis Of Domino's Pizza

726 Words2 Pages

2.Finding of Semiotic analysis
2.1 Domino’s Pizza
On 24th April 2009, Domino’s post the pictures of the company’s party at the headquarter at the Facebook page. The employees of Domino’s were enjoying the new pasta happily together (Facebook, 2009). Domino’s can show its food is safe and delicious because their own staffs still like the food during the crisis. In addition, in the video of turnaround campaign, the company show its clean kitchen, show the process of making pizza and ask the professional food critics to comment on its food, which can show the safe and good quality of their food and regain the customer’s confidence (Turnaround, 2009).
2.2 Malaysia airlines
On 8th March 2009, Malaysia airline post a picture of the blank blue …show more content…

Malaysia used gray as the background to show its prayer and condolences (Facebook, 2014). Moreover, on 26th March 2014, the company post a black background picture with the captain ‘our deepest condolences’ (Facebook, 2014). Black, which can evoke strong emotions is associated with the unknown and negative and represents seriousness. It is suitable to use black in this serious crisis, which can show the company’s deepest condolences. Moreover, on 29th March 2014, the company post picture of a plane on the ground of Heathrow airport with the hashtag #keepflying (Twitter, 2009). The picture can show the plane is safe and want to regain its customer’s …show more content…

After the CEO’s apology video uploading to Youtube, the number of positive comments is more than the negative comments. Most comments on Malaysia social media platforms are neutral, which pray for the passengers on the flight MH370.
RQ3: What are the dominant visual images in Domino’s Pizza and Malaysia airlines’ social media platforms during the crisis and How is the images in Domino’s Pizza and Malaysia airline’s social media platform influence the perceptions of the customers ?
Domino’s mainly show the pictures about the pizza, the employees and the clean kitchen, which can help the company regain the credibility of its customers. In Malaysia airline’s Facebook and twitter page, the company mainly release the photos about the blue sky and the texts with the gray and black background. But the company did not post any useful information about the rescue work, which may agitate the

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