Public Service Broadcasting Within The Plural Society

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Introduction

British Broadcasting Corporation [BBC] has played its role as a Public Service Broadcasting [PSB] in England since 1926. It was set up on Baron Reith’s hands as an educative media building public’s character by establishing and socializing cultural value to the society via its programs. Hitherto, BBC’s work focuses on the cultural connection among the society and plays a role as its guardian rather than pays attention to the diversity among them (Curran & Seaton, 2003). However, some critiques about its existence started raising in the end of 1980s as the appearance of the Sky Media commercial-satellite television company which gave larger opportunity for public to choose what they want to see. Recently, one of the most significant critiques came from Elizabeth Jacka (2003) who was apathetic on the future PSB worldwide since she thought that it did no longer match the characteristic of nowadays plural society who play more active role as audience. This essay tries to evaluate her opinion along with other arguments that support her. Having found that government via the regulation still play a big role in delimiting the multiplicity of the society, this essay maintained that PSB would still be able to live on.

Public Service Broadcasting, Government, and the Market

Though PSB can be manifest as both government-funded and commercial organisations, PSB has a strong relationship with government as its operation involves some “privilege”, “obligation”, and “control” from the government (Syvertsen, 2003, p…). As it is usually established as a form of government’s responsibility to fulfil public’s right to gain information, government grant PSB some honoured few such as the license fee, fund, and regulation that may supp...

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...hs, 65(2), 83.

Jacka, E. (2003). Democracy as defeat. Television & New Media, 4(2), 177-191. doi: 10.1177/1527476402250675

Karppinen, K. (2007). Against naïve pluralism in media politics: on the implications of the radical-pluralist approach to the public sphere. Media, Culture & Society, 29(3), 495-508. doi: 10.1177/0163443707076192

Oztam. (2011). Consolidated metropolitan total tv share of all viewing 5 city share report - all homes Week 38 2011 (11/09/11 - 17/09/11) 18:00 - 23:59. North Sydney: Oztam.

Syvertsen, T. (2003). Challenges to public television in the era of convergence and commercialization. Television & New Media, 4(2), 155-175. doi: 10.1177/1527476402250683

Tjernström, S., & Tjernström, E. (2008). Rational Foolishness Would Destroy a Public Service Broadcasting System 1. Journal of Media Economics, 21(4), 258-263. doi: 10.1080/08997760802544772

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