The Psychology of Fame

1042 Words3 Pages

The progress of fame is closely related to the progress of technology and business. New technologies emerge and allow for new methods of communication. New forms of communication come with new forms of media and advertisement to target their audiences. A good example of this is the formation social networking such as Facebook and Twitter which encourage individuals to display themselves to a worldwide audience. In consequence, these growing social media sources are prime locations for business to place advertisements because of the growing audience.
As new innovations emerge, a societies’ values and norms may adapt accordingly to fit with new trends and norms the citizens will adopt. Therefore, according to Uhls and Greenfield of the University of California, a rapid expansion of Internet and technologies from 1967-2007 could be tied to new values such as personal achievement and financial success which were not defining values of previous generations. These new values are prevalent in Western societies where capitalism is the voice behind the economy and students are offered more education programs than were ever seen before. This is to ensure and encourage the success of as many citizens as possible.
Behind the media, success is presented as an ideal life. Commercials will target specific age groups and display a product bringing the audience’s life to its’ full potential. For example as seen in many car advertisements, a Truck commercial will display a fun time for middle aged men and sports cars will target young adults with a need for speed. This is no different from children’s TV shows displaying an ideal life for other kids their age. A well-known show targeting young teenagers, Hannah Montana, presents a life where a no...

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...nd on the ones who have achieved stardom. The desire for fame is driven by attraction and glamour therefore, fame brings out egotistical characteristics in those who are involved. As a whole, this phenomenon that expands each day can be seen as a sort of epidemic that infects the minds of the general population via the media.

Works Cited

John Maltby (et. al.), "Implicit theories of a desire for fame." British Journal of Psychology 99 (2008): 279-292. EBSCO Host.
Rockwell, Donna and David C. Giles. "Being a Celebrity: A Phenomenology of Fame." Journal of Phenomenological Psychology 40 (2009): 178-210. EBSCO Host. 7 April 2014.
Uhls, Yalda T. and Patricia M. Green Field. "The Calue of Fame: Preadolescent Perceptions of Popular Media and Their Relationship to Future Aspirations." American Psychological Association 48.2 (2011): 315-326. EBSCO Host. 3 February 2014.

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