Proposal for Album Cover Business Plan

699 Words2 Pages

My business plan is to draw, paint, take photos and design artwork for musician’s album covers. My main target audience is musicians that are starting out in the music industry and need ideas or musicians that need a design for a new logo or album cover.

There are bands and many solo artists the create music daily so the chance of running low on customers should be rare. Due to the public, music is more about marketing the artwork and becoming more important as it the first thing the customer will see. As the artwork is important, it must be similar to the music, for example, if the music were ‘hippy-like’ then the cover would be filled with bright colors. But if it were heavy metal influenced then it will have dark based colors. With the different styles of music, I must also think of the different age groups especially when I am advertising.

To attract customers I will add a consultation page, which would allow my customers to come into the shop, or to discuss through email if they have a busy schedule, with their band/manager or even just a solo artist, to discuss what genre, what the song names are and what design they wanted on their album cover. Many bands that are musically talented have many ideas but aren’t able to put that in pictures, So if they were to give me a few words, a picture of them or even from song names from their album I will hopefully be able to create what they desire. Also to make sure that they will be happy with the designs, I will give then a portfolio of drawings, photos and different designs on the writing that may be on the album if needed and they could agree on a design before it being produced in a large scale.

To compete with other retailers, artists and dealers, I will make sure that all my artwork is unique compared to other artists making sure that its different to other artwork already out in the market. In some circumstances, I could promote my artwork informally over lunch rather than in a formal meeting. This may depend on who the buyer is.

I will advertise on popular social networks, advertise on television and different radio stations. Also on a poster advertised in recording studios, colleges, universities, theatres and even schools. To even have newspapers and music magazines advertise would be getting the public interested.

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