That might seem like an overstatement but it’s not, let’s think about it. Even if you get everything else right with your business….you have clients, you’re talented, you’re hard working etc etc but you’ve hit a wall. You feel like your business isn’t reaching it’s full potential. There’s lots of clients out there & ones that can spend what you’d usually need two or three clients to make. But does your branding convey that you’re a professional & at a level to work with them? Are you even reaching them in a sea of competition? Branding is what differentiates you from your competitors & gives people a sense of your business before ever interacting with you. Its what gives you the edge. If there’s two equally qualified business who put out the same quality of work but one is well branded with things that attract & appeal to the target client & the other maybe didn’t spend as much time on those things because their work speaks for themselves…who do you think will get the call? Let’s think about products we all know, like Old Spice. They had reached a point where they were an old trusted brand that didn’t appeal to the younger generation, I thought of it as grandpas deodorant. Thats a little limiting to only appeal to an older generation when there’s so many young sweaty guys running around out there with money to spend. They re-branded the line as young & hip through better graphics, an overall brand update & a guy on a horse & what happened? All of the sudden everyone’s boyfriend had a stick of it in his bathroom. They were able to attract a whole new demographic & increase sales. What about Dove branding itself as the beauty line for the real woman? It resonates with woman. There’s a demographic that wants to be seen & not told... ... middle of paper ... ...r modifying my logo, it’s terrible. But dinner always tastes better when someone else is cooking or at least it does to me. Sometimes we are too close to something or it’s too personal for us to step back & really be unbiased. Hiring a professional designer helps you not get so close to the process that you can’t be honest with yourself. If you decide hiring a designer is the way for you, make sure to research the information you’ll need to give them so the process can be smooth & they can really get an idea of the direction you want to go. I’ll be writing a post on that along with a checklist of questions you should have answers for to give to your designer. If you’re looking to update your branding or site Dawn offers custom branding packages including site, paperwork & logo design as well as some really stunning read to go ProPhoto WordPress Sites that are SEO.
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
If you want your business cards and other promotional materials to drive your business forward you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is in fact a complex art form, and it can’t just be thrown together. At least it shouldn’t anyway! Anyone can create a logo yes, but you need this logo to be successful. A successful, effective logo will draw in it’s viewer and instantly reveal that company’s brand and values. You need your logo to be clear, memorable and stick in people’s minds. Many accomplish this by sticking to simple, minimalist concepts. A common strategy in logo design is the use of ligatures.
Do you think of graphic designers when you see a logo or advertisement? Is it possible that they are a compelling force in our brand choices? Or in the way we respond to the environment? Or even how we communicate? It’s important to understand the role they play and the responsibility they share through the onslaught of marketed messages we absorb everyday, so that as a community we can make informed decisions.
Since there’s a big tech focus these days, customers would be given tools to create their own logo or pick and choose from premade options they could access from our website or alternatively, a program on their phone. They could then place their order and have their product shipped to them. My idea for this came from my interest in the various logos and designs along that pervade our everyday life. They represent both a form of self-expression and increase awareness of something, two things many people want to do nowadays. It would be a disruptive business because it would empower groups, clubs, churches, sports teams, and even other businesses to create something that represents them and make it as simple and convenient as possible to do so.
My client for this design was John Sutton, CEO and founder of ‘Oakland Landscaping’. John established his landscape design business in 2000 and in the past 17 years has been able to grow the business to be competitive with other landscaping design businesses.
What's bad for you, is loaded with sugar, and is one of the leading causes of obesity in the world? If you guessed soda, you are correct! Soda is poison to the body and yet is consumed almost double to bottled water. Soda, or high levels of sugar is so addictive and yet is marketed as this great meal or beverage. Since soda has similar addictive properties to cigarettes, shouldn't it have the same marketing laws, and maybe a limit on how much is too much? Getting rid of it completely is unrealistic but if people are educated more on the topic, they would be influenced to make better options, and could lead to a lower obesity level.
It is important that you speak with your designer to find out what they offer and what their prices are like. Do not be afraid to compare different designers, since all designers charge differently and all of them have their own unique design qualities.
De Mozota, B. B. (2003). Design Management: Using Design to Build Brand Value and Corporate Innovation. Skyhorse Publishing Inc.
A designer must be able to make his or her work visually appealing so that consumers are more likely to consider making purchases. A designer must be able to understand what a consumer wants to be able to capture his or her desires. One must listen to the needs of his or her clients and be able to interpret that information into an original and unique design. Prospective designers must be flexible and must work quickly while paying attention to the details within their designs. A designer may have several projects at once and must be able to work diligently on these projects as to finish them in a timely manner, so as not to disappoint the customer. Despite seeming like a glamorous and easy career, majority of the time designers work long hours to make ends meet with their projects (Romano 64). A designer has to consider several thousands of different images and fonts to put into his or her work to make it more visually appealing to the customer. Designers consider the fonts, images, colors, and layouts to make sure that none of the items clash in a bad way. One must do all of this while also making sure not to intrude on any copyright laws. If a designer were to break a copyright law, he or she could be fined and sued for a very large sum of money. A designer could use pictures from public domain or even take pictures for themselves
Over a trillion dollars is spent to get people to “want” not “need.” Advertisements have been in American society since the day we broke off from Britain. As time went advertisements have become more apart of every Americans life. No person can escape advertisements, walking down the street people see them, on phones people see them, music, radio, Television, countless of ways to get to people. The question is, do advertisements actually do their Job by persuading a person to have an interest in whatever the advertisement is showing. Advertisements are successful in the fact they do grab the attention and do get results by people in particular areas or socioeconomic groups. Companies target different audiences with different types of advertisements,
In the past decade companies are starting to see their brand assets, and with this branding has taken on a greater significance. So today brands are more than just marketing slogans and logos. All businesses are building their brands through certain actions and in their actual presence they find a 'position' in the mind of consumer and prospects. This is based on experience and exposure of the brand in the competitive marketplace. There are certain advantages to take into account in a Brand Strategy;
Graphic design is now at the point that it is used every day by large companies and small family businesses. It is used to represent something bigger than itself, and become the symbol for the entire entity. An example of this can be seen when someone is asked to think of McDonald’s, many would think of the golden arches that we recognize miles down the road before we can see the building or even read t...
Have you ever overpaid for something? I think we all have. Your money—practically wasted. Luckily, I can teach you how to put an end to the anguish and regret you feel when you find your wallet and your shopping bag practically empty. By taking advantage of promotions, shopping second-hand, and comparing prices, you can prevent yourself from making the mistake of blindly overpaying.
When the competition gets fierce, it exists at all levels. To companies in the service sector especially the BFSI sector, it is becoming increasingly evident that the one basic ingredient for success is: People, both external as well as internal. External People vis-à-vis your customers are the ones who keep you in business; hence it is seen that the increased emphasis on customer satisfaction and high level of customer service is helping companies differentiate their products. Internal People vis-à-vis your employees are the ones who run your business for you, hence the increasing emphasis on hiring and retention of the right talent. Employer branding is the process of not only attracting talent as employees but also impacting your
Branding and marketing are both buzzwords that to the uninitiated seem interchangeable. After all, they’re both methods businesses can use to increase their profits and productivity. Despite this end goal, there are subtle differences in how and why the tactics are used.