The Impact Of The Rise Of Digital Technology On Business

In today’s modern media landscape, the emergence of new technologies is on the increase. From the induction of artificial intelligence to the rise of robots and global connection to the World Wide Web, the urge to bring more innovative and creative forms of technology is apparent. The developing world is an open system where emerging technologies would greatly benefit the local economy and inhibit personal benefits. In contrast, the rise of these technologies can also impact negatively through globalization, risk to cultural identity and lack of infrastructure. At the core of this digital agenda, is the rise of a technology that could influence change and open an unknown world to developing organisations.

Endless PC is the first simplified,

At Endless PC core, it understands that lives in emerging markets are unique and that technology there should be too (Endless, 2015). A major feature is the potential the technology can provide for small businesses, in reaching national and international economic markets (Vitez, 2009). The computer itself is a low-cost option, which could provide an increase in production, employment and profit for developing businesses. Another feature is the basis of communication processes between employee and consumers.

Encroachment of digital technologies on business means that organisations are returning to the pre-industrial revolution marketplace, where customers have direct access to the organisation and to one another. The Internet has provided individuals with the ability to organise quickly around any issue without the assistance of organising entity. This characteristic is one that is often overlooked by businesses, but it one of the most powerful dimensions of the online phenomenon. (Gills, 2011, p.

The cultural impact on society could increase the risk of losing cultural identity and assimilating themselves into an increasingly westernized world (Cackler, Gu, & Rodgers, 2008). The language barrier could also be in impact, with English being the lingua franca of the world, this could imply difficulties in communication with potential consumers and reflect an online reputation. Because of the use of this PC online and offline, the connectivity could also impose a threat, as consumers will not be able to maintain constant contact and could experience delays. This could be improved by having internal staff trained in IT technology or with technical expertise. However the cost to education in low-income societies could prove to be the demise to this interface. “The spread of this technology must proceed in a careful, controlled manner, however, lest cultural consequences undermine good intentions. Developed countries must be mindful of societal differences as they share their innovations with their developing neighbors” (Cackler, Gu, & Rodgers,