In today’s modern society, the media plays a large role in our everyday lives. We are each affected by the media each and every day as it is everywhere we go. The media surrounds us an influences our behaviour and our perception of the world. The media influences how people think and feel, especially about what is considered “normal”. People depend heavily on the media to inform them on what is important in the world and what is normal in the sense of how people dress, look, and behave. The media wants to target the “in” audience. The media wants to give the people what they want, and what people want is the normative because that is how society works, as also argued by Carrera et al. when they say “The implication of sex-gender in heteronormativity has been at the forefront of much trans activism.” (2013) The media display...
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...es that support other sexualities. This shows how heteronormative our society is. The pictures used in the pyramid are actual magazine covers which clearly displays the heteronormativity ideal by the media. Below are the only selective few media displays of gays, lesbians and transgenders. Finding these magazines was incredibly hard, most of the magazines that are directed for homosexuals and transgenders are not on store shelves but must be ordered. This shows that the medias main focus is heterosexuals and the media excludes any other sexuality much like society does. The media is a clear display of the society ideals of heteronormativity. It excludes any other sexuality and continues to enforce the idea of heterosexuality as being the most ideal sexuality. This pyramid and the contents on it show how the media is still promoting the notion of heteronormativity.
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