Gender Inequality In The Media
analytical Essay
520 words
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women. According to Baker an ideal woman is an object that exists to satisfy men’s sexual desires; therefore, sexuality is the cause of gender inequality between men and women in our society. This ideal woman is a White woman who is portrayed to be in a submissive or family role since African American women are underrepresented in the media. White women are portrayed …show more content…
In this essay, the author
- Analyzes how christina n baker's article, images of women’s sexuality in advertisements: a content analysis of black and white oriented women
- Explains that an ideal woman is an object that exists to satisfy men’s sexual desires; sexuality is the cause of gender inequality between men and women in our society.
- Analyzes how baker demonstrated how strong gender inequality has a big role in our society through the media.
- Analyzes and compares how gender and race play a role in our society. her research was effective, but she did not suggest ways to change the way women are portrayed in the media.
- Analyzes how baker's analysis contributes to the sociological discussion of intersectionality and the ways in which race and gender role interconnect in the lives of african american women.
The inequality is not just between Men and Women; but also white and black women. For example, Jackson and Ervin (1991) analyze 962 advertisements in fashion and magazines and found that Black women were only 23 percent in advertisements. Women are not portrayed as positive role model in our media instead as sex objects and product user that will charm men.
Weaknesses:
In my opinion, the author analyzes and compare how gender and race play a role in our society. Her research was very effective; however, she did not suggested ways to change the way women are portrayed in our media. On top of that she only used few black magazines such as essence, honey and king to compare the advertisement.
Arguments the author makes that contributes to the construction of the Single Black Female experience
Baker analysis contributes to the sociological discussion of intersectionality and the ways in which race and gender role interconnect in the lives of African American women in the media. Baker argued that a lot of Black women are underrepresented in our media even when display in our own black oriented advertisement it is slightly a chance for us to be portrayed in a positive way. A black woman is known as strong and independent which is a positive trait in the African American media to the rest of the world those traits are
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