Persuasive Essay On Public Polling

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Polling is known for its ways of letting certain audiences give their opinion on different subjects. The poll could be something as simple as “What’s your favorite color?” or “In your opinion, which band is better?”, but polling is also used in more complex situations; take the presidential election for example, the public poll gives American adults the chance to vote a certain individual into office and run our country. Public polling was first introduce by George Gallup who was a professor at the University of Iowa. After giving up his profession of teaching, Gallup went on to create two of his very own, and very successful polling companies; The American Institute of Public Opinion and Gallup. Gallup is considered to be one of the top polling …show more content…

They gave questions that consisted of asking how often the samples vote or how much attention their samples actually give to the election. Also included in their voting, Gallup had suggested that most of their voters were in favor of Mitt Romney. However, this has been deemed invalid. Gallup, who used a state-by-state polling method, had given a greater amount of their attention to the Republican states due to “different time zones”. Therefore, a lot more Republican states were counted in their voting than Democratic states. Frank Newport, the Editor and Chief of Gallup gave this statement, “None of these factors are large, in and of themselves, in the sense that they are not moving the numbers 10 points, 5 points.” However, each of the four nudged Gallup’s numbers slightly in Romney’s favor, making them collectively “significant enough,” that we think they made a significant difference in our overall estimate of who was going to win the presidential election last fall”. This seems like Gallup was okay putting out false information to the public. After this issue of likely voters, the “top” polling company knew that they needed to reexamine some of their methods; but who’s to say that something like this won’t happen again under their …show more content…

Most of the well-known national polling firms have used a constant method where they would select phone numbers to call by using a random digit dialer. In 2011, Gallup switched to using a residential phone number dictionary. By switching to this landline method, it was promised to cut the cost of the calling samples by eliminating nonworking numbers; but of course there was some complication that needed to be dealt with. Not everyone who was listed in the phonebook had an available landline to call; causing Gallup to lose their samples. Since then, the polling firm has been in the process of switching back to their original method for calling voters, according to Frank Newton. “Although in theory the use of the landline listed sample made sense ... it probably was a contributing factor to a skew of the sample that we felt was inappropriate, and therefore, we’re making that change,” he

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