This paper explores the political and social contexts of the 1948 Summer Olympics held in London.
1. The 1948 Summer Olympics was the first sporting event of this magnitude after the Second World War. The “Austerity Games” of 1948 were a stark contrast against the extravagant, and propagandistic tradition set by the 1936 Berlin Games, the last games before the War (Hampton, 2012). The total budget of the Organizing Committee was about £750 000 (Baker, 1994).
2. The loss of economic support from the US, still reeling from the war, crippled the UK economy and forced the new Labor Government to introduce a number of constraining policies of austerity, to meet the expenses towards the war, and reconstruction (Beck, 2008).
3. Many utilities in the country were being nationalized. Rationing had continued for people, despite the end of the war, even as the economy stumbled back on track.
4. There had been significant marginalization of sports during the war, and the 1944 Olympics were cancelled. A moratorium was announced on the broadcasts of sports in the early phases of the war, and this continued for a while after the war (Phillips, 2007), affecting the coverage of the Olympics.
5. Post Office line restrictions and petrol rationing were continuing, severely restricting participation and removing all glamour from the much-revered sporting event.
6. Lord Burghley, Chairman of the Organizing Committee for the event, and a spokesman for the Olympics, highlighted the economic difficulties and rallied people to show self-sacrifice and restraint to endorse the holding of the Games in London and bring the...
... middle of paper ...
...ics were starkly different from the previous games. There was no glamour, and no nationalistic advertisement. The overall sentiment of the event was to promote international peace and global cooperation, following the devastating events of the war. Britain realized this was an important opportunity for the country to position itself as a leader in the attempts to establish peace in the world. Britain had already led the allied forces, and this was the perfect opportunity to cement its position as a global leader – especially since it had lost its imperial powers and its economy was still floundering (Phillips, 2007). The British Olympic Association (BOA) took a surprising stand and did not project the aura of invincibility that it had projected during the 1908 games. Instead, London clearly showed its vulnerability, and showed its embattled side with honest pride.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The Olympics are an inspiration to many people. Olympics give young people an opportunity to dream that it could one day be them standing on the podium. They have the power to unite people from around the world to celebrate with pride the achievements of amateur athletes. This all sounds great but there is a dark side to the Olympics that needs to be considered. What used to be a celebration of amateur sport has turned into a commercial enterprise that caters to the interests of the wealthy and big business over the average citizen.... [tags: Olympics, ]
898 words (2.6 pages)
- USA took first place in receiving the most medals by coming home with 121 medals during the 2016 Summer Olympics. But the question is: did NBCUniversal bring home the gold in achieving their goal as a television network. NBCU has spent millions of dollars in reserving the rights over the Olympics for so many years because it allows them to use the Summer Olympics to their advantage. The summer Olympics every four years serves as a platform for NBCU to reach a larger viewership and make more advertisement revenue.... [tags: Summer Olympic Games, Olympic Games]
1821 words (5.2 pages)
- Children’s social contexts and networks provide important resources and influences that have the capacity to contribute to and enhance their psychological well-being. (Losier & Morrison, 2007; Sheridan, Warnes, Cowan, Schemm & Clarke, 2004). On an international level, school environments are central to facilitating positive student outcome. Although establishing a flawless school environment is impractical, teachers can influence the setting in which children learn to stimulate positive outcomes.... [tags: Psychology, Sociology, Research, Social rejection]
804 words (2.3 pages)
- The 1980 Winter Olympics was held in Lake Placid, New York but had implications that reached far beyond New York and even the United States. After emerging from World War Two as the world 's predominant superpowers, the United States and the Soviet Union, were in a battle for ideological influence throughout the world. Some may argue that a simple hockey game had nothing to do with the end of the cold war. However, there are Some historians will argue that the cold war was coming to and end, and the USA vs USSR Hockey game sped up that process.... [tags: United States, Cold War, Olympic Games]
2047 words (5.8 pages)
- Billions of dollars and hours are spent, every four years, preparing for the Olympics. In the mid 1990’s, the schedule was modified to have alternating summer and winter games on a biyearly cycle. Countries fight for the honor of hosting these worldwide games. At first glance, it may seem exciting and glamorous to be chosen to host the games. The Olympics can offer the opportunity for the world to see the host city and surrounding area at its best, potentially generating future tourism and fame.... [tags: 2008 Summer Olympics, Summer Olympic Games]
1416 words (4 pages)
- Introduction The Olympics of Ancient Greece were much different from the Olympics we know today. When we think of an Olympic athlete it is one who has proven himself not only to be a champion in his own country, but one of world-class skill. This idea contrasts with the Ancient Olympic athlete who could only be a free man that spoke Greek. Furthermore, there were fewer events in the games of old. There wasn't any water polo, ping pong, or any other games that strayed from the basic contests.... [tags: olympic sport athletic competition]
1389 words (4 pages)
- 2012 Olympics and its impact on the hospitality industry of London. Research Background / Context On 6th July’ 2005 London was selected as the host city for the 2012 summer Olympic and Paralympics Games. The games is often labelled as the “greatest show on earth” which involves thousands of sports persons both men and women from around the globe aiming to reach the ultimate in sporting achievement. The Olympic Games will take place entirely in London, but the bid team had stressed throughout their campaign that the games would benefit the whole of Britain.... [tags: Cause Effect Olympics London]
1719 words (4.9 pages)
- The Great Gatsby: Philosophic and Political Contexts Attempting both a sustained close reading of the novel, and the relocation of that reading within wider philosophic and political contexts, one must therefore consider the impact of a broad mystical strain of Western thought upon Fitzgerald's political analysis. For while it is a commonplace that Fitzgerald was fascinated, throughout his life, with what is variously conceived as the "ideal," "the Dream," "inspiration," the "visionary," or "Desire," a tradition with which the book opens, the political uses of the ideal have largely escaped notice.... [tags: Great Gatsby Essays]
697 words (2 pages)
- Preparing for the Olympics Every two years, countries around the world join together in excitement for the Olympic Games. Either winter or summer, the Olympics are something everyone seems to look forward to in one way or another. Olympic preparation is no easy task, for the athletes, nor for the event staff. When the idea of Olympic preparation is brought up, two main ideas come to mind. How is the site for the Olympics picked. And how is it decided who carries the Olympic torch. After careful research, the answers to these questions have been found.... [tags: Olympics Sports Athletics Essays]
1066 words (3 pages)
- The Olympics The Olympics are a huge sporting event that contains many different sports and consists of many different countries from around the world. Back in ancient Greece is where the ancient Olympics originated. It was primarily a part of a religious festival in honor of Zeus the father of Greek Gods and Goddesses. The Olympics where held at the sanctuary of Zeus at Olympia, which is in Western Peloponnesos. From 776 BC, the games took place at Olympia every 4 years for almost 12 centuries.... [tags: essays research papers]
1338 words (3.8 pages)