Today, police departments or government agencies turn to social media to provide information on their service, job recruitment, and news, the history of the department, photos, videos and a means to provide crime tips. For the average person, having a social media account is mainly for us to interact with friends/family, share photos/videos, and socialize about topics that are important to them. Police departments are not trying to just get “likes” on their media sites, they want to build trust within the community and themselves, help catch criminals, find missing persons, and to make sure they maintain a reputation that says they care about their community.
I conducted a review on the San Antonio Police Department (SAPD) website and I did find the home page to be a bit overwhelming. At first glance, the page did not seem as if I was looking at a police department webpage, it looked like I clicked on a store advertisement. Once I began to go through the menu opt...
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...ct with the community and has been able to keep up with social media technology to provide a link between them and the community they service. One thing is certain is that we must remember that the use of these social media websites to get the communities involved, build trust and help with crime prevention should not take away from doing these things the traditional way. It still makes a difference when you see a police officer in your community having face to face interaction with the citizens. This human contact with a person can better help build the trust between them both and also show that the police department is still an honorable profession that cars for their citizens. The SAPDs webpage, Facebook, and Twitter is still a strong social medial tool to engage the police department with outside agencies, such as public safety officials and other city officials.
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