Competition And Brand Perception In Henry IV Part I

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Perception in Henry IV In marketing circles, to better understand the customer the marketer must first understand how certain factors such as competition and brand loyalty affect customer perception. Since humans are habitual creatures, they want the product which they have purchased before because it has satisfied them. If the product is different a customer may be unsure of the product’s quality and ability to satisfy their needs, making them perceive the product in an inferior way. This misconception can affect a buyer because they expect their decision to be the best even if it is not. In Henry IV Part I, the way that characters are perceived affects their development throughout the play. Individuals such as Hal, Hotspur, and Falstaff’s …show more content…

Henry Percy, also known as Hotspur, was once loyal to the King of Wales. But after Hotspur refused to return the King’s men, holding them as prisoners in hope of buying time for a rebellion, his loyalty to the King began to stray. The King is impressed by Hotspur so much that he is envious of his father Northumberland for having such a strong son. “In envy that my Lord Northumberland should be the father to so blessed a son- A son who is the theme of honor’s tongue.”- King of Wales (Shakespeare, pg6). Hotspur is perceived as a solider; which is an impressive trait except that he also becomes blinded by his greed. Hotspur is so blinded by victory, power, and greed so much that he forgets how strong his opposition is. Hotspur is given opportunities by the King to stop the rebellion without any consequences for him and his men but he refuses. He continues to start the rebellion even when his father Northumberland pulls out of the battle because of sickness. Hotspur only is loyal to one thing and that is the battlefield because it has never proven him wrong. Similar to business when customers by the same brand continuously because they have built a strong brand loyalty to it, the product has never proven the customer wrong so there is no reason to stop using

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