Perception is the process of observing, comprehending, or construing something, or simply, a mental impression. Perception is primarily influenced by past experiences, expectations, and beliefs, and for this reason, perception of reality differs from one person to another. And in order to change your perception of the world, you first have to change your values and beliefs. One’s senses perform a crucial part in perception and behavior. Senses not only let you perceive your surrounding, but they also allow you to react in response to it. Perception and sensation are almost always linked together, for perception and sensation psychology is considered one of the oldest branches of study in social psychology. Decisions vary from one person …show more content…
This technique is influenced by advertising, reviews, public relations, personal occurrences, social media, and additional channels. Exposure is the degree to which we confront a stimulus, meaning, every day, we are brought into contact with infinite commercials and media messages while driving on streets: radio advertisements, stickers on cars, bill boards, signs on stores and malls. Perception in marketing is critical, for what consumers believe about a product is in equal importance to what the product really carries in relation to performance. And so marketers’ most important job is to control their products’ perception in order to produce a positive image in the thoughts of consumers. In addition, when they consider perception, companies must look for ways to get consumers to trust their products. And when marketers form the perception in people’s thoughts that they truly want to own this product, they can easily get people to come to their stores and buy what they …show more content…
Two challenges we faced were time and costumes, time was limited but we were able to fit in everything into those few days and get ready for the performance. And for the costumes, we were the ones who came up with a sticky note costume, so we had to go and buy materials in order to form the costume because it was not ready-made. We agreed to use various colors of sticky notes in order to catch consumer’s attention because if we had only used one color of sticky notes then it would not have been that appealing. Also, one of the scenes of the ad was I acting as Lady Gaga wearing a sticky note costume. This is known as Testimonial, which is getting celebrities to be on advertisements to persuade consumers to buy the products. Using Lady Gaga as a customer of our product, we gained customers’ trust and created an upstanding first impression for the consumers. Lastly, we came up with a song that we repeated three times during the ad so it would not leave consumer’s memory. And to our luck, the audience were singing the song at the end because its tune is catchy. It was not easy coming up with ways to present the ad using the various persuasive techniques, but in the end we used four of the techniques successfully: Plain Folks,
Companies realize what people need and they take it as sources to produce commodities. However, companies which have famous brands try to get people’s attention by developing their products. Because there are several options available of commodities, people might be in a dilemma to choose what product they looking for. In fact, that dilemma is not real, it is just what people want. That is what Steve McKevitt claims in his article “Everything Now”. When people go shopping there are limitless choices of one product made by different companies, all choices of this product basically do the same thing, but what makes them different is the brand’s name. Companies with brands are trying to get their consumers by presenting their commodities in ways which let people feel impressed, and that are some things they need to buy. This is what Anne Norton discussed in her article “The Signs of Shopping”. People are often deceived by some famous brands, which they will buy as useless commodities to feel they are distinctive.
Sense Perception is a way of knowing in which a person can acquire knowledge using their five senses - taste, touch, sight, sound and smell. Sense perception is an important in our understanding of the world, and is a source of much of the pleasure in our lives. But, can we trust our senses to give us the truth? This may come out as an odd question to many because according to experience and history it is known that humans greatly rely on sense perception as a means of survival. However, like all ways of knowing, sense perception has its weakness; our senses can easily be deceived. In his TED Talk, “Are we in control of our decisions?” behavioral economist Dan Ariely uses examples and optical illusions to demonstrate the roles, strengths and limitations of sense perception as a way of knowing.
... middle of paper ... ... People are unable to judge their own flaws, causing them to be gullible and believe whatever they perceive to be correct, shown through pseudoscience and consumer testimonials. Overall, this article highlights the use of Marketing Techniques used in everyday life in order to show importance towards business products.
We are all consumers, and we buy diverse products every day. But, do you know what the main factor is that influences us to choose a product? If someone selects a cloth, maybe he pays attention to its quality! Customers’ decisions can be changed depending on what the main factors they are looking at. Various influences can cause consumers to select different products.
In conclusion, our sensory perception is our only input to external worlds which we must attempt to thrive in successfully. Understanding that our five senses are critical to this, we must acknowledge misconceptions and untruths are frequently made. In a world of Photoshop and Reality TV which in essence is not real, it is our duty to ourselves to seek out the “truth” as best we can.
People are buying the product which gives them prestige. Marketers have interest on consumer psychology and they are playing with every day by showing that their product will give prestige in the society. It’s true that the transparent societies now needs brands image. Marketers analyze the interest and needs of consumer than create the product according to the need of the society. Brand can attain the people attraction and the business can have the good reputation by giving satisfaction to consumer. If the brand gives satisfaction and function are according to the expectation of consumer than the brand gets good image on the mind of consumer. brand image is great weapon to use for the competitors it builds in years , at once the business gets brand image it has competitive edge from other brands in the market. When consumer rely on the brand the company can create the long term relation with the consumer, in other words (CRM) consumer relationship management. The brand image has effect on the choice of every individual there believe and attitude change their preferences. Brand image can be effected by price as price is an important part for consumer when they are making purchase decision if they find the value of brand is equal to the pricing they purchase that brand if not they refuse it. Similarly the image of brand can be effected by the attributes and features or
Each one of us lives in our own unique world of perception. As individuals, we may experience life in an entirely different way through our senses and life experiences. Therefore, perception can be tricky since it is very personal to each one of us. According to the Merriam-Webster online dictionary, perception has three meanings; (1) “the way you think about or understand someone or something,” (2) “the ability to understand or notice something easily,” and, (3) “the way that you notice or understand something using one of your senses” (2014, para. 1). C.S. Lewis said, “What you see and what you hear depends a great deal on where you are standing. It also depends on what sort of person you are” (n.d., para. 11). In other words,
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
In this world, creating a new product, as good as it may be, is not enough. The success of any product, in this day and age, depends grandly on the way it is presented to the market. Marketing is responsible in assuring a successful launch of a product, new or reinvented, and to assure its sustainability in this competitive world. For those reasons, billions of dollars are spent each year on tools and strategies to improve marketing research and predict the success of a product: many marketing firms form focus groups, do trials and conduct many tests just to end up with a fairly high percentage of failures.
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
We see advertisements all around us. They are on television, in magazines, on the Internet, and plastered up on large billboards everywhere. Ads are nothing new. Many individuals have noticed them all of their lives and have just come to accept them. Advertisers use many subliminal techniques to get the advertisements to work on consumers. Many people don’t realize how effective ads really are. One example is an advertisement for High Definition Television from Samsung. It appears in an issue of Entertainment Weekly, a very popular magazine concerning movies, music, books, and other various media. The magazine would appeal to almost anyone, from a fifteen-year-old movie addict to a sixty-five-year-old soap opera lover. Therefore the ad for the Samsung television will interest a wide array of people. This ad contains many attracting features and uses its words cunningly in order to make its product sound much more exciting and much better than any television would ever be.
Every company wants to understand why people decide to buy its products or others. Firstly, we have to understand why people buy certain kind of product. People buy products because they need them. A need is activated and felt when there is a sufficient discrepancy between a desired or preferred state of being and the actual state. (Engle£¬Blackwell and Miniard. 1995. p407 ) For example, when you feel hungry, what you needs is some food. It is very important for marketer to understand the needs of consumers. All the consumers may have the same needs, but the ways which they satisfy what they need are different. Here is a example, Chinese people would choose rice when they feel hungry, whilst British people may choose bread to satisfy their needs.
An experience from everyday life that helps to work out perception and sensation is a football game. A ball could be kicked towards the goals. Two people will see the same ball going in the same direction at the same time yet one could say that the ball was a goal and the other could say that the ball went in through the goals for a point.
Marketing professionals create, manage and/or enhance brands in order to create or bolster demand for the product. A successful marketing plan will help assure that consumers look beyond just the price or function of a product when making a purchasing decision, in part, a well planned marketing effort will create a “feel good” association about the product the consumer is about to purchase (Petty) A key part of a career in marketing is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand. This is done by market research. This is accomplished through market research, essentially using survey techniques, statistics, psychology and social understanding to help gather information on what consumers want and/or need, and then designing products, or services, to hopefully meet ...
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach