Pascal Ong and Nia's Domain Name

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It must be ascertained whether Pascal (P),Ong (O) and Nia (N) (PON) are able to trade under the proposed domain name. In order to do such they will be required to register the address with a domain name registry, which will generally accept applications on a first come first served basis. www.pon.co.uk is already registered by Giant Games Ltd (GGL), however PON may offer to buy the domain name from them.
A domain name is capable of being a registered trade mark under the Trade Marks Act 1994 on the basis that it functions as a source indicator. A trademark may consist of personal names and letters, provided they are not devoid of any distinct character. An acronym is treated as synonymous with the words from which it is derived. Whilst 'Purveyonrs of Online Nicietities' may be deemed to generic , the uniqueness of PON's names is likely to attribute the mark with inherent distinctiveness, rendering it registrable.Therefore, as GGL have not registered the domain name as a trade mark, PON will be able to.

Consequently, in the instance that GGL refuse to sell the domain name, PON would be able to bring a claim against them for cybersquatting. The fact that the site has been registered since 1999 and remains unused is likely to be regarded by the Court as evidence of systematic registration of the domain name by GGL, for the purpose of blocking subsequent registrations as in British Telecommunications plc v One in a Million Ltd. Thus the Court may order GGL to release the domain name to PON.

Google's latest policy indirectly enables advertisers to use trademarks in key words. However, PON paying a fee to appear as the top search result when users search for a term identical to Narvey Hicks (NH) and Horads (H), in relation to ident...

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...ad the opportunity to influence its substance, significant imbalance in the parties’ rights will arise. The condition would also limit the legal rights of the consumer in the event of PON’s inadequate performance of contractual obligations and is thus inherently unfair.

Further, the condition is contradictory of the Consumer (distance selling) regulations 2000 which provides consumers in online contracts the possibility of cancelling any contract by notice.

Overall, despite judicial reluctance to interfere with commercial contracts, the Court may use the ‘blue pencil test’, whereby the offensive clause will be effectively struck out, leaving the remainder of the contract as operable. Conclusively, PON’s view that consumers will be automatically bound by the condition is incorrect; it would thus be advisable for them to avoid inserting it into their contracts.

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