Stimuli and response to stimuli are the basis for gathering information. Living beings use their senses to take in, organize, make sense of, and respond to the stimuli around them. The OR is a reaction to a new or surprising stimulus. It may be as simple as an investigative look in the direction of a noise or as dramatic as flight. Both physiological and behavioral types of responses occur, including a flinch, eye twitch, or other demonstration of arousal as dictated by the novelty, intensity, and situation relating to the stimulus. The novel or intense stimulus produces dramatic OR (Terry, 2009).
When an individual repeatedly experiences the same stimulus, the stimulus is less and...
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Spiering, B., & Ashby, F. (2008). Initial training with difficult items facilitates information integration, but not rule-based category learning. Psychological Science, 19(11), 1169-1177. doi:10.1111/j.1467-9280.2008.02219.x
Strickland, D., Hodges, L., North, M. & Weghorst, S. (1997, August). Overcoming phobias by virtual exposure. Communications of the ACM, 40(8), 34-39. Retrieved from http://dl.acm.org.ezproxy.apollolibrary.com/citation.cfm?id=257881
Terry, W. S. (2009). Learning and memory: Basic principles, processes, and procedures (4th ed.). Boston, MA: Pearson/Allyn Bacon.
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