E-Business Suite
Oracle E-Business Suite is a bundling of several oracle based applications released in February of 2007. The goal is to integrate the global business applications involved with doing online business. And as a result, enables organizations to reduce costs, make better decisions, and increase performance. This is made possible by Oracle’s core relational database management system. No matter if the organization is large, small or medium size, it will be able to help customers manage complexities and solve business related issues. Some of the benefits of Oracle’s E-Business Suite include: lower total cost of ownership compared to IBM POWER7+ by 4 times, easily supporting up to 2,000 concurrent users for higher workloads or further
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“Oracle really differentiated themselves with the platform choice because they really brought different elements to the table whether it was oracle consulting with their expertise on platform or whether it was the application experts.” What really pulled Oracle to Office Depot were the power, engineering design and the customizability of their database to run on different platforms. Office Depot was able to achieve 15-20% improvement in performance of the application. “It was a much more simplified architecture with a lot less complexities.”
Some products lines that are categorized under E-Business suites are: CRM Management, Service Management, Project Portfolio Management, and Advanced Procurement.
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Another goal is to act like an automated sales force, tracking the customer’s account history for repeated sales then come up with suggestions. Lastly, the heavy use of technology will keep the customer up to date on things such as inventory and tracking information. Technology will also manage growth and demand, especially with seasonal products, like Christmas. By doing so, firms are able to get a transparent forecast of projected sales for certain items.
Oracle E-Business suite’s Customer Relational Management application provides a single global basis of information to ensure all sales channels are aimed towards corporate objectives. This means increased communications between vendors and customers to promote sales. It will give firms the necessary information to drive sales, and marketing while maintaining customer service. The standard-based architecture improves quality of the data and allows different divisions to draw from the same source of data.
Service
In 1994, Jim Donehey was brought in to update Capital One’s IT system. His solution was to replace their aging mainframe computers with an object-based system, but this technology had never been used on such a large scale. In contrast, two-thirds of Capital One’s competitors outsourced their IT functions. Within 5 years the company had the world’s largest Oracle database with 23 terabytes of data – winning them the Gartner Group’s Excellence in Technology Award.
In the past number of years data has grown exponentially. This growth in data has created problems that and a race to better monitor, monetize, and organize it. Oracle is in the forefront of helping companies from different industries better handle this growing concern with data. Oracle provides analytical platforms and an architectural platform to provide solutions to companies. Furthermore, Oracle has provided software such as Oracle Business Intelligence Suite and Oracle Exalytics that have been instrumental in organizing and analyzing the phenomenon known as Big Data.
Some faculties and departments are already using Oracle applications in their day-to-day operations. As time goes by, more and more information users will be working with an application based on Oracle database technology. If you get the opportunity to be a member of an application development team, you will become familiar with the workings of Oracle and relational databases. Other users may have to learn about this popular database management system through their own experience. This article is for our readers who, as of yet, have no access to Oracle databases but have a yearning for learning what they're all about.
In 1977, Larry Ellison, Bob Miner, and Ed Oates founded System Development Laboratories. After being inspired by a research paper written in 1970 by an IBM researcher titled “A Relational Model of Data for Large Shared Data Banks” they decided to build a new type of database called a relational database system. The original project on the relational database system was for the government (Central Intelligence Agency) and was dubbed ‘Oracle.’ They thought this would be appropriate because the meaning of Oracle is source of wisdom.
The Oracle Corporation is an American multinational computer technology corporation headquartered in Redwood City, California, United States. Oracle specializes in developing and selling computer hardware systems and enterprise software products – particularly its own brands of database management systems. As of 2011, the company is the second only to Microsoft in terms of revenue. The company also builds tools for database development and systems of middle-tier software, enterprise resource planning (ERP) software, customer relationship management (CRM) software and supply chain management (SCM) software. Oracle sells a large suite of business applications. The Oracle E-Business Suite contains software to perform lots of enterprise functions connected to, for instance, financials, manufacturing, customer relationship management (CRM), enterprise resource planning (ERP) and human resources. The Oracle Retail Suite covers the retail-industry vertical, supplying merchandise management, price management, invoice matching, allocations, store operations management, warehouse management, demand forecasting, merchandise financial planning and assortment planning. Users have access to these facilities through a web browser interface, over the Internet, or through their corporate intranet.
The ultimate goal is to increase product sales. They have to depend on the customer to reach that goal. Making the customer feel comfortable and encouraging them to buy more goods is a process toward that goal.
In 2010, Oracle acquired Sun Microsystems and made marking the company’s entry into the hardware market. This deal entailed that Oracle would pay $7.4 billion (Montalbano, 2009). In return, this would enable Oracle to deliver complete and “integrated computer systems – from database to disk – that would be optimized for easier management, enhanced security, improved reliability and high performance while at the same time reducing the total cost of ownership” (Montalbano, 2009). Prior to this event, the company has never had a server ...
DBA deals with all of this by finding user needs, set the database, and test the system. DBA should enable editing any system he or she created. At the same time DBA should ensure the security of the data and guarantee data integrity and backup. Moreover, DBAs should know the database management systems (DBMS) that include the knowledge of Oracle, IBM DB2, and Microsoft SQL server (“Database Administrator,” 2010). Oracle is one of the most important platforms that DBA must know and have experience with. According to Kanaracus “The database experience we look for most of the time is Oracle”, says Tom Hart, executive vice president of the operations and technology group at Veritude. “SQL Server is more of a nice-to-have"
Another way to look at or understand ERP is cars have dashboards so the driver can get to where he or she wants to go. Airports have control towers to make sure everything and everyone gets to where they need to be. All of your typical individual machines have control panels so you can make them do what they are supposed to do”. Jones, W (2006, 01). Roadmap to Fusion: Engaging Oracle Consulting on the path to your next business platform.
Customer relationship management systems are part of enterprise applications. These systems are used to help manage relationships with customers, Information is provided to coordinate all of the business processes that deal with customers in sales, marketing, and service to optimize revenue, customer satisfaction, and customer retention (Laudon & Laudon, 2012).In today’s world, customer management relationship systems have given companies a large list of ways to interact with customers. Even though those ways are applied occasionally, companies still find even newer ways to provide customers an enjoyable experience for their products and services. Today, the customer relationship management industry is mainly focused on components, such as crowdsourcing, customers using mobile apps of companies and interaction from the social media teams of companies. Needless to say, Starbucks, coffeehouse chain, have pioneered in this system. Starbucks started out as a café in Seattle, Washington in USA at1971. One day, in 1981, a man named Howard Schultz entered in the café for the first time and fell into homelike environment of the café. He adored the place so much that, in 1987, he and a group investors acquired the café. From there on out, as of June 28, 2015, they have built more than 24000 stores in 70 countries
One source of technology that Marketing companies use is called Customer Relationship Management Systems. For many corporate senior executives Customer Relationship Management has introduced itself in their boardroom meetings with mixed reviews-initially appearing to be a great opportunity to increase efficiency, revenues, and profitability, as well as providing a process for getting to know the customer better. Software companies and consultants have communicated with both large and small companies about using the CRM strategy. They have also made it clear that if they didn't jump on the bandwagon they would loose out a great deal to their competitors who are more open to new corporate practices. CRM is a great asset to use with business-to-business and business-to-consumer relationships. However while the systems are being purchased by companies they are wither not using it to the best of it's ability or the companies are not properly implementing the CRM system, which in turn is a waste of the company invested time, effort, and most important money.
At its simplest definition, a CRM system lets firms to manage business relationships and the data and information related with them. With CRM, firms can store customer and prospect contact information, sales opportunities, accounts, leads, and in one central location, preferably in the cloud in order information is reachable to many, in real time. Just like ubiquitous social networking platforms such as Twitter and Facebook, a CRM system is likewise developed around people and interactions. hence it can be so valuable for a business that is fast-growing.
Oracle’s effect on society has been most positive. They have developed numerous amounts of software and technology and have been positive for businesses. Many businesses IT’s rely on Oracle for their transaction process and applications. In this paper, we will learn about what Oracle is, who invented it, and the importance of the invention as a whole.
And in order to know the customer, the company must collect information and store it in a database from which to conduct database marketing. A customer database is “an organized collection of comprehensive information about individual customers or prospects that is current, accessible, and actionable for lead generation, sale of a product or service, or maintenance of customer relationships. Database marketing is the process of building, maintaining, and using customer databases and other databases (products, suppliers, resellers) to contact, transact, and build customer relationships” (Kotler – Keller, 143). The institution has to notice at the same time that not all customers want a relationship with the organization. When it works, a data warehouse yields more than it costs, but the data must be in good condition, and the discovered relationships must be valid and acceptable to consumers (Kotler – Keller, p.
It is essential to have a customer relationship management program in place for a business to be successful. Managing customer relationships effectively and efficiently is made possible by having a customer management relationship solution in place. Being able to track customer data is critical to an organization, this allows them to develop targeted and effective marketing campaigns and accurate sales reports. Interacting with customers frequently is a very important part of a business and by having a customer relationship management program in place supports that and makes this possible. CRM makes it easier for businesses manage a large supply of customer information and supports customer loyalty. The editors of CRM Magazine also point out, “Once thought of as a type of software, CRM has evolved into a custome...