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Research proposal on the impact of motivation on employee performance
Research proposal on the impact of motivation on employee performance
Research proposal on the impact of motivation on employee performance
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Airline Company Merger
PART A
Discussion on question one:
The merger between United Airlines and Continental Airlines experienced some significant challenges. The principal challenge was to integrate the flight information of the two systems. One fear that was evident was losing the data during the incorporation, which were vital for the flight 's operations). However, the technicians established that Unimatic (United 's Information system) was capable of handling the data from both airlines.
Therefore, the technicians had to run a flight-testing to determine if the system was fully ready for data transfer. The testing was successful, and on 2nd November 2010, the system was shut off for one and a half hours. The transfer was a success
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Airline merger should look into improving the customer satisfaction basis to attract more customers.
Thirdly, the threat of new entrants; the higher the competition, the easier for other companies to enter. Next is the threat of substitutes; that is other products with lower prices of improved performance parameters for the same purpose. It reduces potential sales volume for existing players.
Lastly, is the competitive rivalry; which describes the intensity of competition between existing players. Higher competitiveness regarding pressure on prices and margins resulting in reduced profitability for every company. The risk for United Continental Airlines would be with the other emerging airlines thus it becomes so hard to convince customers if your services are not good; hence you lose them to your competitors.
Strategies can be applied to any products or services in all industries, and to organizations of all sizes. Creating and sustaining superior performance is what the United Continental Airline is supposed to carry out for its future endeavor and
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Besides, the approach allows for an understanding of the needs of the customer and developing low-cost products for the market. Also, the strategy allows for a focus on the brand and creating a unique product. United Continental Airline should strategize on these three approaches and build a secure network to facilitate its rollout for the betterment of the company. (Harvard Business Review 2008).
References:
Rainer, RK, Prince, B & Watson, HJ 2013, Management information systems: Moving business forward, 2nd ed. Australia: John Wiley & Sons Ltd, p 70-71
Mouawad, J., & Merced, MJ 2010, United &Continental Agree to $3 Billion Merger. Nytimes.com viewed 8 Dec. 2016
Carey, S & Nicas, J 2015, United Continental Still Shaky Five Years After Merger. WSJ viewed 9 Dec. 2016
Cederholm, T 2014, United Continental 's must-know targets for future efficiency gains - Market Realist.com viewed 10 Dec. 2016
Harvard Business Review 2008, The Five Competitive Forces That Shape Strategy, online video 30 June, viewed 11Dec. 2016
< https://www.youtube.com/watch?v=mYF2_FBCvXw>
Maria Brown: ID No. 126521 Page
Having a low cost of operations is one of the contributing factors to Southwest Airlines’ financial success. Such low cost model of the corporation is brought about by an effective strategy. Southwest uses only one type of aircraft – the fuel-efficient Boeing 737. This tactic keeps training and maintenance costs down. Moreover, the no-frills approach to customer service contributed to the low cost of operations for Southwest.
Many elements of Delta Airlines are described in detail, within this paper. There is a breakdown of the external and internal factors, using external and internal analysis. Porter’s Five forces are used to create the external analysis, and the key factors for Delta are power of buyers, and rivalry. Delta’s competitive advantages are identified as customer service, sustainability, brand image, strong strategic alliances, and corporate travel. Delta’s main issues are the low expansion in international markets, continuous changing of incentive program, and glitches within technology. Delta should expand more into the Chinese and African markets in order to gain market share within the airline industry.
...leader. Certainly, it has to take into account the implications of completion from both the direct and the indirect competitors. That is why EasyJet centers on the cost management strategy and the differentiation strategy (Hanlon, 2007). Through an analysis of EasyJet Airplane company strategies and performance, it is clear that they are ambitious and strive for the best. They not only survive in an industry that is intensely competitive, as shown through the analysis by Porter's Five Forces, but also succeed in terms of offering their customers the best that they have to offer in terms of value for money. The advantage this airline gains over its oligopolistic competitors stems from flexible ticketing and complete access to all primary routes. However, in keeping airline industry, there is room for improvement and growth as the analysis using Ansoff Matrix reveals.
United Airlines is one of the largest airlines in the United States and worldwide. Also, it is ranked as the oldest commercial airline that was founded by Walter Varney. United Airlines started as an Air Mail Service and then extended its services to be an Air Carrier. In 1927, William Boeing started his own airline, Boeing Air Transport, and started buying any other air mail companies, which included the Varney’s Air Mail Company. After a while, Boeing started manufacturing aircraft and parts, which allowed him to extend his company to a bigger organization. Also, within Boeing’s company, he bought several airports to expand his organization. In 1929, Boeing’s company has changed its name to be United Aircraft and Transport Corp. (UATC).
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40.
Boeing/Airbus Case Analysis Competition in the Commercial Aircraft Business. With only a few large companies across the globe (Boeing, MD, and Airbus), the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry. Barrier to entry: - High barriers to entry, to a certain extent, help understand the risks involved in operating in the aircraft industry.
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
Gittell, J. H. (2003). The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill.
· The threat of new entrants into an industry or a market served by a specific company.
DuBois, S. (2012, February 17). The real threat facing the airlines - Fortune Management. Fortune Management Career Blog RSS. Retrieved April 29, 2014, from http://management.fortune.cnn.com/2012/02/17/the-real-threat-facing-the-airlines/. Tom, Y. (2009). The 'Standard' of the 'Standard'.
Since its first grand opening in 1971, Southwest Airlines has shown steady growth, and now carries more passengers than any other low-cost carrier in the world (Wharton, 2010). To expand the business operations, Southwest Airlines took over AirTran in 2010 as a strategy to gain more market share for the Southeast region and international flights. However, the acquisition of AirTran brought upcoming challenges both internally and externally for Southwest Airlines. In this case analysis, the objectives are to focus on the change process post the merger with AirTran, and to evaluate alternatives to address the impacts of the merger. II.
Porter, M. E., 1999. The Five Forces that Shape Competitive Strategy. Harvard business review, p. 80.
When an airline does not have a sustainable competitive advantage, it does not have any properties of differences from there competitor and turns to a dangerous price war. The sustainable ...
Which of the three generic strategies (Cost leadership, Differentiation, and Focus) is JetBlue following? Discuss how information systems is used in JetBlue to support its strategy.
Product Strategy of the British Airways 1.1 Introduction to product strategy Product is the most important component in an organization. Without a product there is no place, no price, no promotion, and no business. Product is anything that can be offered to a market to satisfy a want or a need. It is the core ingredient of the marketing mix and is everything favorable and unfavorable, tangible and intangible received in the exchange of an idea, service or good (Kotler 11th edition, 2003). British Airways is a business offering service products, flights across destinations, in the transportation industry.