In today’s society Americans want everything quick and cheap, so the question stands what is a quick lunch and what is available for an economical price? Americans live in a world that surrounds us with fast food restaurants. Two of the most well known restaurants for fast food restaurants is McDonald 's and Checkers. Far from what we imagined, McDonald 's and Checkers have huge differences. Most people perceive them just as the same fast food restaurant with different names. For this reason, they create debates on which one of them is the superior restaurant and which one is the more economical price. Though neither of these companies provides the healthiest foods for Americans the question stands, which one is for lunch today? Even though, …show more content…
With value meals and fast service being a top priority for McDonald 's and Checkers a family friendly environment is a must approach that both company have to keep in mind. When you dine in at McDonalds you are coming into an elegant place in which you can get loud and enjoy yourself. Kids that come to McDonalds love the fact that it has a place just for them, the Play Place. While parents are ordering food, the children can have a good time playing in the secured play area. Also McDonald is a company, which is known world wide through their advertisement on kid meals for children. About twice a month McDonald 's provides a change in the goodies for kids which brings every kid 's meal with an up-to-date toy promotion of the month, these toys usually come from current movie characters playing in theaters. On the other hand Checkers provides a more simple approach for family friendly environment. Checkers provides customers with a kids meal at a reasonable value though neither the kids meal nor the toys are advertised throughout television checkers still has children eating from their kid meals. Though both fast food chains provide a family friendly environment McDonalds most definitely provides more for families and their
There has been withstanding controversy about whether fast food is easier on the pocket than eating home-cooked meals. Take McDonald’s for instance, they’re notorious for their convenient and affordable dollar and value menus. Since you can get a burger for just $1.19, feeding a family of four should be inexpensive right? Mark Bittman, author of “Is Junk Food Really Cheaper?” argues otherwise. He claims that fast food is not at all cheaper than buying a few groceries and cooking at home. He expresses the different myths about fast food like how it is supposedly cheaper than real food when measured by the calorie, the mentality of people that if it isn’t fast food, it has to be costly organic food, and that there just isn’t enough time to cook at home. These myths followed by genuine factors such as addictions and a cultural impact, help Bittman prove his argument’s validity across to his audience. I have to say that Bittman proved his argument’s effectiveness, for he clearly stated his thesis and provided various reliable
Section 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and sometimes we aren’t able to get home cooked meals that are healthy and nutritious on a daily basis, due to the reasons of perhaps low income or your mom not being able to have the time to cook. People rely on fast food, because it’s quicker and always very convenient for full-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like the farms, the slaughterhouse and processing plant, and the fast food franchise itself. Schlosser uses his skill as a journalist to bring together appropriate historical developments and trends, illustrative statistics, and telling stories about the lives of industry participants. Schlosser is troubled by our nation’s fast-food habit and the reasons Schlosser sees fast food as a national plague have more to do with the pure presence of the stuff — the way it has penetrated almost every feature of our culture, altering “not only the American food, but also our landscape, economy, staff, and popular culture. This book is about fast food, the values it represents, and the world it has made," writes Eric Schlosser in the introduction of his book. His argument against fast food is based on the evidence that "the real price never appears on the menu." The "real price," according to Schlosser, varieties from destroying small business, scattering pathogenic germs, abusing wor...
Finally, Mattel should collaborate with quick service restaurants such as McDonalds and Burger King to include a Mattel toy, such as Hot Wheels, in kids’ meals. In 2006, the food industry spent over $360 million on toys and 36% of all fast food meals were served to kids, making toys the most popular form of marketing to children (Gagnon & Freudenberg, 2012). This is a unique opportunity for Mattel to increase their competitive advantage through a different marketing
In the book Fast Food Nation: The Darks Side of the All-American Meal, Eric Schlosser claims that fast food impacts more than our eating habits, it impacts “…our economy, our culture, and our values”(3) . At the heart of Schlosser’s argument is that the entrepreneurial spirit —defined by hard work, innovation, and taking extraordinary risks— has nothing to do with the rise of the fast food empire and all its subsidiaries. In reality, the success of a fast food restaurant is contingent upon obtaining taxpayer money, avoiding government restraints, and indoctrinating its target audience from as young as possible. The resulting affordable, good-tasting, nostalgic, and addictive foods make it difficult to be reasonable about food choices, specifically in a fast food industry chiefly built by greedy executives.
It has been noticed throughout the running of McDonald’s that they tend to market to the eyes of children with Ronald McDonald as their notorious “spokesclown” that is recognized by 96% of American children. Also, in 1998, McDonald’s signed a long-term deal with the Walt Disney Company to include Disney merchandise as giveaways in its Happy Meals.
Schlosser, E. (2004). Fast Food Nation: the Dark Side of the All-American Meal (first ed., Rev.). New York, NY: Harper Collins Publishers.
American pay more in fast food than one does on entrainment like movies, books, and music combined. In 1970, The United States spend around $6 billion on fast food and by the end of 2011 the amount was nearly doubled to $110 billion. Fast food is now found all over the places like hospitals, airports, and zoos. “What We Eat”, wrote by Eric Schlosser reflects on his research on the far-reaching effects of the American life. “What We Eat,” is a look into the rapid increase and popularity in fast food for the American people along with the physical and social consequence of the rapidly growth of the service economy.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print.
The main target customer for McDonald's includes parents with young children, young children, business customers, and teenagers. Perhaps the most obvious marketing for McDonald's is its' marketing towards children and the parents of young children. Ronald McDonald was first introduced in 1963 and marked the beginning of their focus on young children as a critical part of their ongoing business. Parents like to visit McDonald's because it is a treat for the kids, and the kids enjoy the cartoon like atmosphere. McDonald's also targets business customers as a part of their core business. Business customers may stop during the workday and can count on fast service, and consistently good food. Another major target of McDonald's marketing is to teens. Teens find the value menu especially appealing and McDonald's markets their restaurants as a cool place to meet with their friends and to work (The Times 100).
McDonalds chicken nuggets were my favorite meal as a kid. Theres nothing like getting a free toy and some greasy food. However, I 've gotten older and my palette has changed. As a kid I struggled with obesity and fast food was a major contributor. I now live in an area where fast food is really not an option. On the other hand, some Americans only option is fast food.
customer at a time. They are more concerned with the quality of the service tha
When it comes to fast food restaurants like Mcdonald 's and Burger King, people tend to wonder if they 're more similar or different. Each restaurant has qualities that separate them from another, but yet there are also many ways they 're similar, too. These two restaurants have been around forever and do a very big business around the world. Their greasy burgers, fries, ice cream, etc., are tasty treats to many americans that they can 't go a day without. They 're so focused on the food that they probably aren 't wondering what I am, what are the similarities and differences between Mcdonald 's and Burger King?
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...
So is going through the drive thru of your favorite fast food restaurant really cheaper than making a meal at home for your family? In today’s time it has become more relevant to get what is more convenient and cheapest regarding to food. People are less concerned with the health benefits, whether that means going by McDonalds for dinner than making a home cooked meal or eating junk food than a healthy alternative snack. People are doing what seems to be the most convenient and inexpensive route, but the problem is that Americans lack knowledge regarding junk food and real food which is interfering with their health. High amounts of processed foods are being consumed by Americans because they are tight budgeted and don’t have the time to cook
As Americans, we’re always on the go. When hungry and have no time there are many fast and healthy items available. Many people who say that fast food chains is the main cause of obesity in America because there are plenty of fast food restaurants on every block with very few healthy options ("Do Fast Food Restaurants Contribute to Obesity?"). Fast food business are very easy to find and offer quick service, but there are other options that are healthy, especially in urban areas. Restaurants such as Panera offer a range of items that are healthy and offer a quick service for those on a schedule. In addition to these healthier options, it is also possible to pack their own snack or meal. People often become lazy when it comes to just cooking their meals at home. This choice allows the customer, to control what they eat.