Mass Media Essay

Mass Media Essay

Length: 2732 words (7.8 double-spaced pages)

Rating: Term Papers

Open Document

Essay Preview

Mass Media is a major part of the everyday lives of American citizens. Mass media provides the public the means for obtaining information, and knowledge about various aspects of life such as the economy, foreign affairs, weather, entertainment, crimes, and last but not least, politics. ”The media are key institutions in our society. They affect our culture, our buying habits, and our politics. They are affected in turn by changes in our beliefs, tastes, interests and behavior”(Biagi, 11). The media covers countless accounts of policies, politicians, debates, and speeches all relating to the presidency. The role of mass media has become a crucial component of the presidency, mass media is a tool for the president to promote his policies, garner support, keep the people informed, and to establish a connection between the American people and the executive. Mass media heavily influences a President’s prestige, reputation, status and authority, which are all factors in achieving a productive, and successful presidency. The influence of mass media in the presidency does not always benefit the president; many presidents have suffered negative blows in their presidency catalyzed by mass media. Throughout history many presidents have recognized and used mass media as a tool for establishing public support, creating a link with the American people, and to strengthen and maintain the power of the presidency. Through the analysis of mass media during elections, presidency, and major events throughout time that shaped the role of the modern presidency, it is clear that mass media is powerful and inevitable force influencing the American presidency.

The role of mass media is so powerful in our politics that is referred to as the “fourth estat...


... middle of paper ...


...als. Web. 14 Dec. 2013.

Neustadt, Richard E. Presidential Power and the Modern Presidents: The Politics of Leadership from Roosvelt to Reagan. New York: Free, 1991. Print.

Schudson, Michael. "The New Media in the 2008 U.S Presidential Campaign: The New York Times Watches Its Back." Javanost-the Public 16.1 (2009): 5-18. Print.

Swanson, David L., and Paolo Mancini. Politics, Media, and Modern Democracy: An International Study of Innovations in Electoral Campaigning and Their Consequences. N.p.: Greenwood Group, 1996. Print.

United States Department of Commerce. Unites States Census Bureau. Voter Turnout Increases by 5 Million in 2008 Presidential Election, U.S. Census Bureau Reports: Data Show Significant Increases Among Hispanic, Black and Young. Newsroom; Census.gov, 20th July, 2009. Web < http://www.census.gov/newsroom/releases/archives/voting/cb09-110.html>

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about The Effects Of Mass Media On Society

- Mass media is a mediator that is used to broadcast information to public and it can present in numerous ways via print media, electronic media and interactive media. The function of mass media is very broad which can vary from an important role of shaping public opinion to individual for entertainment. In today’s world, there are lots of people using media to communicate and connect to the world, those people distributed to sender and receiver. Indeed, the largest sender is the origins of media such as newspaper, radio and internet....   [tags: Mass media, Media, Propaganda, Newspaper]

Term Papers
929 words (2.7 pages)

The Effect Of Mass Media On The Music Essay examples

- One chapter I enjoyed in Intro to Mass Media was the Recorded Music chapter. I have always liked music and this chapter was very interesting to me. Music began in the late 1800s and 1900s when the phonograph was invented, which is a record player. The public became more interested in the music and Jazz and Blues were popular among most people. By the late 1920s the radio was invented, which meant fewer records sold and more people listened to the radio for free. This also included different genres so that people could listen to what type of music they wanted....   [tags: Advertising, Mass media, Music, Media]

Term Papers
1016 words (2.9 pages)

The Effect Of Advertising On Mass Media Essay

- Discussions about advertisements and its effects on mass media as well and the audience who consume mass media have long been ingrained into the premises of this course. In the same light, concepts such as discourse, bias, propaganda and intertextuality have been used to measure the differences between commercial broadcasting and private broadcasting with the concept of advertising playing a crucial role in a comparison between the two. However, for the purposes of this paper, such concepts will only be used to analyze advertising in the mass media....   [tags: Advertising, Broadcasting, Mass media, Propaganda]

Term Papers
2087 words (6 pages)

Mass Media And Digital Media Essay

- Convergence is defined as the process or state of converging. In media, this term is used to describe a relationship between mass media and digital media. With the arrival and success of the technological age, mass media started to merge with digital media. From this, media content, technology, regulations and even organisations in the media industry began to converge. This essay will look into how convergence contributes to the relationship that mass media and digital media have, and whether the term ‘convergence’ is adequate in describing this relationship....   [tags: Mass media, Advertising, Media, Digital media]

Term Papers
1740 words (5 pages)

Essay On Mass Media

- When discussing mass media one tends to think of all forms of media, whether that means social media, or any type of media that is one-way communication or two-way communication. In theory however, mass media reaches large audiences, it refers to television, radio, printed publications and the internet, media that is only one-way. This is how and why it is an effective way to spread dominant ideology. It reaches the masses while at the same time not allowing them to be able to respond. It does not allow the consumer to respond to what the media has considered to be dominant ideology or in other words how everyone should believe society should function....   [tags: Mass media, Newspaper]

Term Papers
756 words (2.2 pages)

Essay On Mass Media

- Mass Media: Development and Literacy LaKenya Nims University of Phoenix Mass Media is a new form of how we deliver information and a tool of communication. We use mass media to reach a large audience through internet, radio, social media or television. Mass media has changed from the original newspaper and gone to a more extreme and easily accessible outlet. The evolution of technology is now a gift and curse for many. Using mass media as a form of communication to attract the attention of a large audience, is now the new normal....   [tags: Media, Mass media, Media studies, Communication]

Term Papers
710 words (2 pages)

Power Of The Mass Media Essay

- Power of the Mass Media The Mass Media has made a huge impact on society for over 100 years now, from newspapers to the internet; media has shaped our society for better and for worse. The Mass Media has been used for several different things over time including propaganda, advertisement, entertainment, and information. Since the beginning of Mass Media, it has been growing rapidly becoming much more involved in our daily lives than it ever has been. The Mass Media has the power to heavily influence our daily actions and even our thought processes....   [tags: Mass media, News media, Media, Marshall McLuhan]

Term Papers
1439 words (4.1 pages)

Mass Media Essay

- Mass Media: Development and Literacy Glorimar Rodriguez Media Influences on American Culture. HUM/186 August 21, 2017 Allyson Wells Mass Media: Development and Literacy Over the last century, there have been significant developments in the evolution of mass media. The mass media consist of the print media, broadcast media, and social media and can be described as the channels of communication (Campbell, 2016). The development of each media influenced the American culture. If one were to ask a group of people how they keep up with the media in today’s world, one would get different answers....   [tags: Printing, Mass media, Newspaper]

Term Papers
978 words (2.8 pages)

Mass Media Essay example

- 1 The Evolution Of Mass Media Somalia Sexton HUM/186 September 23, 2017 Allyson Wells 2 Mass Media The evolution of mass media have impacted american culture in many ways. Technology advances played a role in mass media changes. Traditional media and emerging media are sourcecs people depend on to get information such as the latest news and events. Mass media consists of all means of communication intended to reach a genral, public audience....   [tags: Broadcasting, Mass media, Newspaper, Advertising]

Term Papers
710 words (2 pages)

Mass Media's Impact on Teens Essay

- The Mass Media according to the Microsoft Encarta Encyclopaedia 2000 is defined as the primary means by which information and entertainment are delivered to the public. The term is usually used to refer to newspaper, television, radio and Internet sources. The Mass Media is perceived by many to have a great impact on teenagers but it is not always verifiable whether this impact is one that enhances or negates the total development of teenagers. The researcher is specifically narrowing this focus however on the teenagers in Southfield with the hope of seeing the extent to which the Mass Media impacts on these teenagers, the nature of this impact (if it exists), the...   [tags: Mass Media Essays]

Free Essays
1924 words (5.5 pages)