Mass Customization Case Study

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Chapter 7: Mass customization of products has become a common approach in manufacturing organizations. Explain the ways in which mass customization can be applied to service firms as well. Definition Due to improved technology and renovated management styles, organizations have the ability to meet the unique needs of individual customers (Daft, 2016, p. 271). This is referred to as mass customization and aims to provide the customer with the exact product they desire. Based on Joan Woodward’s research, organizations fall into three categories: small batch and unit production, large batch and mass production, and continuous process production (Daft, 2016, p. 262). She stated that as quantity increases, customization decreases due to the intensive time and resources needed to meet customers’ needs. However, due to processes such a lean manufacturing and improved technologies, organizations can now mass produce customized products. Mass production allows organizations to produce a larger line of products with a shortened response time, ultimately leading to an increased number of satisfied customers (Pollard, Chuo, & Lee, 2016, p. 102). Application to Service Organization Although mass customization directly applies to manufacturing organizations by reducing …show more content…

The company’s motto, “Farm-to-counter”, allows the company to focus on local customer’s needs and gain a competitive advantage in each geographical location (Daft, 2016, p. 362). Instead of using bureaucratic methods to dictate ingredients throughout the organization, Sweetgreen uses local produce that varies by region and seasonal availability. Providing individual teams with necessary resources and utilizing local resources builds a strong connection with local markets and allows local managers to mold their restaurants to meet local

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