Marketing Techniques : Consumerism And Marketing Essay

Marketing Techniques : Consumerism And Marketing Essay

Length: 1748 words (5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Consumerism and Marketing
You ever truly think It is good for customers to be areas of the different marketing techniques that companies use to sell whatever their product may be. I have seen how this affects other people like myself throughout my life. Being a college football player has also given me new perspectives to look at with different ideas. Just because something is in a nice package does not mean that you need it or that the product will be to your benefit. Or just because something looks nice in a window does not mean it will look nice on you or that you will like that item.
In the community where I grew up I see how advertising by using different techniques affects my community . One of the techniques that marketers use to influence consumer behavior is when they use window spacing. Stores do this to enhance sales which provides elements of sarcasm and irony. One example in my hometown of window shopping is at this tuxedo store called “Marians” in the center of the city. They have these nice clothes out on display in their windows. They do this to try and lure people into buying from their store . The store also has a great location that is easy for people to find and get to. There are always people driving by it, so there are many people who see the nice displays they have in their windows. I know that the strategy they use works, from personal experience. I just recently when there to get a tuxedo for my senior prom. I also know many of my friends went there as well. Marians does a great job of promoting their business, therefore it leads to them getting a lot of business from customers.
Another technique that stores will use is using tables to display an...

... middle of paper ... does not have good packaging then that will not reflect well on themselves. People want to make sure that they receive the item they ordered online, without it being harmed at all. Myself and many of my friends like to wear different jerseys of our favorite athletes and such. Most of us use a website called “”. This site is well-known for having great prices on their jerseys, compared to almost every other site. However, despite having the reputation of having great jerseys, they also have a reputation for having poor shipping methods. There was one case where I had to wait about two months for my jersey to come in the mail, when it should have taken two weeks. There was also another instance where my friend never even received the jersey that he ordered. So, the bad reputation of their shipping may cause some people to avoid buying from the site.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Business And Marketing Activities Of The Retail Sector Essay

- CONVENIENCE STORES These are comparatively smaller stores 400-2,000 sq. feet situated near residential areas. They store a limited range of high-turnover convenience products and are regularly open for extended periods during the day, seven days a week. The prices here are slightly higher due to the convenience premium .MBO’s: Multi Brand outlets, also known as Category Killers, offer several brands across single product category. They often do well in busy market places and Metros E-Retailing Due to the rapid growth of Internet and globalization of market, the retail sector has become an increasingly competitive and vigorous business environment....   [tags: Retailing, Marketing, Electronic commerce]

Better Essays
1200 words (3.4 pages)

The Banana Is A Symbol Of The United States Shaped By Mass Consumerism And Democratic Ideals

- I believe that Soluri chose bananas because they are so widely known throughout our culture. Who has not seen a banana. Most people have played that game with their bananas of trying to figure out how long before they go black. Usually, it is a game of wait three days for them to turn from green to yellow; on the fourth day, have a banana for breakfast when they have finally reached to the point of golden goodness, only to come home from work on the fourth day to find the remaining bananas covered in black spots....   [tags: Banana, United Fruit Company, Black sigatoka]

Better Essays
748 words (2.1 pages)

The Dark Side of Advertising Essay

- Advertising is a pervasive influence on children and adolescents. Advertising is a mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. “The idea is to drive consumer behavior in a particular way in regards to a product, service or concept” (What is Advertising 1). Many young people view more than forty thousand ads per year on television alone and increasingly are being exposed to advertising on the internet, magazines and schools....   [tags: marketing, consumerism, media]

Better Essays
2343 words (6.7 pages)

Marketing And Consumerism : Marketing Essay example

- Marketing and Consumerism When it comes to marketing, people have diverse opinion about marketing but most people define the marketing as “Marketing is the activity, set of institution, and procedures for creating, communicating, delivering, and exchanging offerings that have value for customers, partners, and society at large”. However, marketing plays an important role in American lives due to their consumerisms. We live in a market-oriented world where almost everything has its price. The market functions based on the need of the people, and cover both rich and poor societies....   [tags: Fast food, Marketing, Advertising, Consumption]

Better Essays
1311 words (3.7 pages)

Essay on The Effects of Consumerism on Adults and Children

- The Effects of Consumerism on Adults and Children Consumers are creatively successful when designing a persuasive advertisement for increased profitability. In a normal household, it’s the parents who have the financial obligations; therefore, it would be wise to grab their attention. On the other hand, it takes less than a strategic mind targeting children because the simplest things fascinate them. Businesses have been perfecting commercials to be effective on the viewers, for years. Although marketing has had an impact on some adults, a more efficient route was discovered....   [tags: Consumerism]

Better Essays
1089 words (3.1 pages)

Consumerism Associated With Modern Industrialized Societies Of The Western World

- Young people…are richer and better informed than they have ever been, in some countries, particularly in the developing world; over half the population is under 21 years of age. With the globalization of mass media, the style of consumerism associated with modern industrialized societies of the western world has spread all around the plant. Young people can thus be recognized as a unique all-important market in their own right (1998: 1). These markets aimed at how child consumption has transformed to further target children instead of attempting to get them to influence the purchasing power of their parents....   [tags: Advertising, Consumerism, Sociology, Marketing]

Better Essays
1236 words (3.5 pages)

Consumerism and Marketing Essay

- Simply Food use their brand image to capitalize on holiday celebrations such as Christmas and New Years. Authoritative performance plays a key role in their increased sales during these periods; people across the United Kingdom await a traditional Christmas meal in their homes (Data Monitor, 2010). These consumers are lured by the Simply Food elegant image and therefore psychologically they link the Simply Food meal to the festivity of the season. Tesco have discounted many products and extended their finest range in the run up to the 2010 Christmas period....   [tags: Marketing Retail]

Better Essays
1205 words (3.4 pages)

Film and Consumerism Essay

- There was a time when everything was so simple, uniform, certain and solid. When people continue living the same way for many generations, but as Marshall Berman once said, “All that is solid melts into the air”. What we once know of and were familiar with became something strange, ambiguous, exciting but also frightening at the same time. We have come to the period that differences and changes are considered good. This so-called period is known as “modernisation”. Modernity occurred after the period of industrialisation during the late 18th century where new standards of living and manufacturing systems were established....   [tags: Consumerism in Film]

Better Essays
2566 words (7.3 pages)

Customer Satisfaction Strategies Essay

- Customer Satisfaction Strategies What is customer satisfaction. We are in the midst of a revolution in business. Some call it a customer revolution, others a quality revolution, others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads, joining and adopting the religion does not insure that the real objective of producing customer satisfaction will be obtained....   [tags: Consumerism Customers Business Retail Essays]

Better Essays
1040 words (3 pages)

Consumerism Essay

- If you want to know if all of our holidays have been turned into consumer driven shopping orgies, the answer lies in the major department stores. Take a walk through Macy's or Lord or Taylor or any major store in Oct. and notice the Christmas decorations. That's right, Christmas decorations. `Tis the season to break the bank. Our capitalistic society is always looking for a reason for driving consumerism and what better reason than a holiday. If there's a month without one, we'll make one up...just so we have some reason to put some useless piece of crap on sale....   [tags: Marketing]

Better Essays
532 words (1.5 pages)