An Analysis of the Article, Two Cheers for Consumerism by James Twitchell.

The chosen article is Two Cheers for Consumerism by James Twitchell. In this article he talks about consumerism, commercialism, and materialism. He argues the stand point of consumers and the role they live by every day. In other hands the critics, Academy, gives the consumers and overview description to their consumers.

Twitchell’s claim is the article is that materialism is highly judge by the consumer especially by the Academy. One of his questions is “The real interesting question may not be why we are so materialistic buy why are we unwilling to acknowledge and explore what seems the central characteristic of modern life?”(365 Twichell) It states his claim and the thesis of his argument in this brief question. He wants the reader to think about this statement so he can further explain his answer. He stated that “Consumption have become production,” (367 Twitchell) that the consumer demands for product gives the sense of what they want or need leading to the producer to satisfy this urge. He also claims that commercialism is to the consumers “the water they swim in, the air the...