Marketing Strategies Of Apple And Samsung Essay

Marketing Strategies Of Apple And Samsung Essay

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In recent years it seems that Apple and Samsung are taking over the mobile phone industry and are becoming the new leaders in sales and innovation. Its goodbye to Nokia and Blackberry and is a time where phones are much more than just communication devices, but is a representation of people’s lives. Additionally with the continuing demand that users are expecting of phones, those companies who cannot keep up are left behind. Apple and Samsung are the two companies who are who have been able to keep up with those demands and have changed their marketing strategies and campaigns in order to appeal to the consumers.
The original Apple iPhone was released on June 29, 2007 and in their 8 years since they has made 12 different models which include the following: iPhone, iPhone 3, iPhone 3g, iPhone 4, iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, iPhone 6+, iPhone 6s, and iPhone 6s+. Additionally on top of the release of new phones, it seems that every couple months they come out with new software that updates the phone and makes the phone faster, more compatible, and easier to for the user to use. Each release of the Iphones has made the phone faster, a larger screen, larger storage capacity, and overall more user friendly. In an article titled “Apple’s Iphone Marketing Strategy Exposed” they say “The secret to their success is in Apple’s marketing strategy. They use what is known as the Exclusivity Technique.” This technique is created when companies use offers that are exclusive to their existing customers on their goods or services. These strategies work because the company gives the service providers only a certain amount of phones which leads to increased demand and causes people to camp out over night and wait for the rele...


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...ique selling points, and make your launch a component.” All of these aspects are put together in order for the company to create an effect marketing campaign.
In the above print ads Samsung shows several aspects of their marketing strategy as stated above. Samsung shows their diverse products that they have to offer for all different users to best fit their needs and desires. The ad on the left shows the difference between the iPhone and Samsung phones and shows all the aspects and features that the Galaxy has over the iPhone.
Additionally Samsung users famous music artists such as G Eazy, Luke Bryan, Iggy Azelea and many more who are using and prompting their products. In their videos they celebrities are shown using the phones and in their daily lives, as well as showing them perform at concerts and venues with stages and lights that promote the Samsung Galaxy.

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