Samsung Marketing Strategy Essay

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In recent years it seems that Apple and Samsung are taking over the mobile phone industry and are becoming the new leaders in sales and innovation. Its goodbye to Nokia and Blackberry and is a time where phones are much more than just communication devices, but is a representation of people’s lives. Additionally with the continuing demand that users are expecting of phones, those companies who cannot keep up are left behind. Apple and Samsung are the two companies who are who have been able to keep up with those demands and have changed their marketing strategies and campaigns in order to appeal to the consumers. The original Apple iPhone was released on June 29, 2007 and in their 8 years since they has made 12 different models which include …show more content…

used both the pull and the push strategy in its communication with the customer. One was the company advertising, promoting the product by itself employing the full spectrum of the marketing communication mix channels and the other is relying on the selected exclusive distributor region wise to advertise the iPhone.” Apple has created several pre-launch, launch and post launch strategies which includes; PR, Viral marketing, print media, social media, their personal apple website and TV …show more content…

The use the hashtag #nextbigthing on social media sights such as Twitter and Instagram in order interact and inform their customers. Additionally in their new commercials for the Samsung Galaxy S6 they mainly show how they differ from Apple iPhones such as a stylus to write with, mobile banking and payment abilities, and wireless charging. In most of these commercials they show the capabilities that the Galaxy has to offer and also shows the iPhone in the commercials showing that they are not able to use the capabilities. In the article “Samsung Galaxy S 4G Phone Launch…Effective Marketing?” It states that their marketing strategy includes; “Pre-launch build up, launch location/venue, target market relevancy, commitment to technology, product tagline, positioning versus Apple, define unique selling points, and make your launch a component.” All of these aspects are put together in order for the company to create an effect marketing

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