Marketing Of Marketing For Prescription Drugs Essay

Marketing Of Marketing For Prescription Drugs Essay

Length: 716 words (2 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

1) This case provides background on DTC marketing for prescription drugs and also suggests that the use of this type of marketing is somewhat controversial. What ethical issues can you identify that might be of concern to patients, healthcare professionals, and pharmaceutical companies with regard to DTC marketing? Be specific.

The type of marketing used by pharmaceutical companies is a pull marketing strategy. In the past, they had to rely on their channel members which are healthcare professionals to reach consumers. As the case has indicated they now communicate directly with their target market.
• This practice can be unethical toward the patients because the amount of money spent on promotion by pharmaceutical companies to advertise increase the price of drugs and healthcare become more and more expensive.
• With the use of DTC marketing for prescription drugs, pharmaceutical companies build a strong consumer demand for certain products, and this puts a pressure on healthcare professionals. For example, when consumers receive coupons for certain products they ask their doctors to prescribe the drug they have the coupon for instead of what is good for them. This is can lead to unethical behaviors.
• Pharmaceutical companies use DTC marketing to secure consumers loyalty and fight against the threat of generic products. It is unethical because they are acting in their own interest only and not in consumer’s interests.


1. What are some of the positive and/or negative consequences of the use of DTC marketing by pharmaceutical companies? Who is impacted by these consequences?
The use of DTC marketing by pharmaceutical companies has both positive and negative consequences for the parties concerned in this is...


... middle of paper ...


...lated and taken very seriously. DTC Advertising has many advantages but can also be very damageable, people can misinterpret information, and pharmaceutical companies can have unethical behaviors to make more profit. So, healthcare specialist should be the intermediary between pharmaceutical companies and the public.
3. Are you aware of any professional code of conduct that might be relevant in this situation? If so, discuss how this code is applicable.
DTC marketing by pharmaceutical companies causes the violation of the professional code of conduct of healthcare professionals. They have to keep their integrity, honesty and accountability toward their patients. Healthcare professional have the obligation to be honest and act in the best interest of their patients all the time, no matter what the situation is because these patients entrust their lives to them.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

A Prescription for Profit Essay

- A Prescription for Profit In 2007, the pharmaceutical industry spent approximately $4.8 billion dollars a year advertising prescription drugs directly to the public (ProCon.org 2005). A study by two York University researchers estimates the U.S. pharmaceutical industry spends nearly twice as much on promotion as it does on research and development (York University, 2008). Why do they spend so much money marketing to the consumer. The simple answer is profit. Like any other business pharmaceutical companies are out to sell a product and make money....   [tags: advertising, drugs, marketing, comsumer]

Better Essays
582 words (1.7 pages)

Effects Of Prescription Abuse On The United States Essay

- The United States is one of only three nations (New Zealand, the United States, and Brazil) that permits direct to consumer advertising. Even so, this practice was not permitted by the FDA until the late eighties, and changing the regulations on pharmaceutical advertising required extensive lobbying from drug companies. Direct to consumer advertising makes unnecessary medication more likely to be prescribe to patients by doctors. Pharmaceutical ads often make bold claims and give the patient unrealistic expectations, and may also lead you to believe that a drug is effective against or indicated for a condition that it is not....   [tags: Pharmacology, Prescription drug]

Better Essays
902 words (2.6 pages)

Should Prescription Drugs Be Legal? Essay

- On May 19th 1983, The first prescription drug was aired on television. The drug was a pain reliever called Rufen. Within 48 hours of the advertisement, the federal government stepped in and told them to take it off. Now, almost thirty-five years later and the subject is still up for a debate. Should prescription medicines that need to be prescribed by a physician be able to advertised on television to the consumers. There are a lot of conflicting answers for that question. From both the physicians and the consumers point of view....   [tags: Pharmacology, Prescription drug]

Better Essays
905 words (2.6 pages)

Essay about Prescription Drugs Through The Media

- The issue over allowing prescription drug medication to be advertised has been debated for over three hundred years. Marketing prescription drugs through the media is dangerous and should be banned because they can cause uneducated consumers to ask for drugs that are not appropriate for them, doctors alone should be able to prescribe for their patients. Marketers for medications try going directly to the consumer, although a healthcare professional or doctor should be prescribing a patient 's medication....   [tags: Advertising, Pharmacology]

Better Essays
1198 words (3.4 pages)

Prescription Drugs Should Be Legal Essay examples

- Drugs. Prescription drugs to be exact. They are essential to living just as water or food are. You may or may not know that prescription drugs are a very controversial topic in today’s society. Many concerns for consumers and producers can be given to shine a light on this disputable topic and there are needs to each. How much should a pill or other form of drug cost. What are the benefits that come with the currant prescription drugs. Is pizza Italian or American and will society ever make up their mind....   [tags: Pharmacology, Food and Drug Administration, Drugs]

Better Essays
862 words (2.5 pages)

Drugs, Money, Media and Advertising Essay

- Drugs, Money, Media and Advertising Ads for pharmaceutical drugs are everywhere. They are in magazines, on television and radio, on billboards, and on the little bags that you get from the pharmacist. These days it is difficult to get away from all the drug advertising. All these ads are for products that require a doctor's prescription. The goal of advertising is to increase profits. By advertising so heavily for drugs that the majority of the population does not need, pharmaceutical companies attempt to create as large a consumer base as they can....   [tags: Drugs Argumentative Persuasive Topics Marketing]

Better Essays
1850 words (5.3 pages)

The Drug Abuse With Prescription Drugs Essay

- No intelligent person would deliberately expose themselves to harm or anything deadly, but today with narcotics we don’t realize that we are doing just that. The average person knows the danger of drug abuse but many pharmaceuticals do contain narcotic materials or derivatives there from. The stress and the time that we live together with this can bring on some forms of addiction without even knowing it. Narcotic addiction in America is greater than we admit and is used in the privacy of our lives....   [tags: Opioid, Morphine, Drug addiction, Heroin]

Better Essays
1058 words (3 pages)

Prescription Obesity Drugs Essay

- 1. Has FDA provided ‘sufficient guidance’ to guide development and registration of prescription diet medications. If you agree, provide examples of what you consider ‘sufficient advice’ (including date of publication). I believe the FDA does provide sufficient guidance on the development and registration of prescription diet medications. In 2007, FDA issued draft guidance that clearly defines their expectations to judge effectiveness (weight reduction and maintenance of weight loss after 1 year’s treatment)....   [tags: Pharmaceuticals]

Better Essays
1273 words (3.6 pages)

The Rise in the Price of Prescription Drugs Essay

- The Rise in the Price of Prescription Drugs In the business of drug production over the years, there have been astronomical gains in the technology of pharmaceutical drugs. More and more drugs are being made for diseases and viruses each day, and there are many more drugs still undergoing research and testing. These "miracle" drugs are expensive, however, and many Americans cannot afford these prices. Prescription drug prices rose three times faster than inflation in the decade between 1981 and 1991, making the pharmaceutical industry the nation's most profitable business....   [tags: Papers]

Better Essays
1345 words (3.8 pages)

FDA's Approval of Prescription Drugs Essay

- There are many direct to consumer advertising for prescription drugs. On television, magazines, radio etc, you see the most recent advertisements for prescription drugs. After some people see the advertisements they soon rush over to their doctor and their illness and life would be perfectly pain and stress free. Making the public conscious of options for treatment is not a bad thing. But these false advertisements are misleading consumers onto unnecessary treatment. Advertisements have one primary purpose that is to persuade....   [tags: Pharmaceutical Industry Medication Advertising]

Better Essays
1537 words (4.4 pages)