The BC is located in Bethesda, near Washington and can be described as a high-class entertainment nightclub. The concept of the club is to offer food and beverages accompanied by blues and jazz music, which is played by artists from all over the US. According to the limited amount of seats, the guests are able to experience the artists’ performance in a sonorous and exclusive environment. The club is opened from Wednesdays to Fridays and has a different act on almost every of these days in order to offer something for every taste of music. Furthermore, BC offers the possibility to book the club for corporate events. This service has earned a lot of positive feedback trough known companies such as Morgan Stanley or the Bethesda Magazine (BC, Special Events Brochure). Concerning these observations, one can conclude that BC rather attracts classiness seeking guests, especially ones, who are not returning to often. This makes BC a special place, which vastly distinguishes itself from an ordinary pub. This distinction is further supported by the considerable prices for tickets, which vary between 10$ and 40$.
2 PEST Analysis for the US market
The Bethesda Blues & Jazz Supper Club is currently only known in the US, which can be considered as it’s home environment. The following part of the paper will analyse BC’s surrounding circumstances according to political, economical, social and technological aspects.
The “P“ of the PEST Analysis analyses the political aspects of the environment, more...
... middle of paper ...
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￼Thompson, T. (2012). Pubs suffer as youngsters drink at home. Financial Times.
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