Advantages Of International Market Barriers To International Marketing

Internationalization is the process of producing and designing products or services that satisfy the needs of and are adaptable to consumers in different cultures and languages (Investopedia, n.d.). It can also be defined as boundless operations of companies besides the domestic market (Business Dictionary, n.d.). Because the products are being internationalized, which means they are available in an enormous market, global marketers not only have a chance to utilize the benefits of the international market to increase profits, but also do they need to consider the barriers to avoid costs. Different preferences, languages, cultures or even laws and regulations are good examples of the international market barriers to global marketers. Thus,

First of all, it is a chance for a company to expand its current market. Because of the huge population around the world, advertising products and services overseas can create and attract a larger size of consumers as well as increasing profits (Bradley, n.d.). Another benefit brought by international marketing is that firms can minimize operating costs (Bradley, n.d.). For example, cheaper costs such as labor cost and advertising cost, or even tax in some host countries are bargains for companies aiming to target the international market. As a result, costs are minimized while profits are maximized as much as possible. Also, having access to the proper human resources in foreign countries such as human skills and knowledge can be a motivation for companies to go global. Last but not least, international marketing can help build up a brand’s reputation (Bradley, n.d.). It is proven that a brand’s products available in multiple markets are perceived as of higher quality and service compared to those sold locally (Bradley, n.d.). For instance, cars and mobiles such as Toyota, Honda, or Apple, and Samsung which are globally available are more likely to attract more consumers than local products. Thanks to the development of advanced technology that enables the connection between companies and consumers, and the access to resources such as human and natural resources, the pattern of doing business overseas, especially marketing, will undoubtedly continue to boost in the near future. Besides, marketing internationally can improve the business’s efficiency and help discover and exploit opportunities to grow (Bradley, n.d.). Since McDonald’s management has recognized the opportunities of international marketing, it has expanded its business to 36,258 restaurants in 119 countries and employed 420,000 people (Neate, 2015). Such huge