Introduction The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought …show more content…
This new source of communication allowed for the instant reporting of information to the people of the United States. As a result, there was a positive influence on commerce and politics in that people used it as a marketing medium. Politicians, on the other hand, used the opportunity in airing their objectives and goals towards nations so that people could vote for them (Dominick 2010). Social media in presidential campaigns In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016). During the Kennedy/Nixon campaign in 1960 in their presidential bid, the media had to play a role in influencing the outcomes of votes. For instance, during the campaigns, the media showed that Nixon should have spent more of his time practicing what he would say to the audience rather than focused on the physical impression he would make. This approach had an adverse impact on how he was viewed since the powder that he applied to his person started fading as he was sweating during the …show more content…
The changes in social media implied that many people got in touch with the political candidates either directly or indirectly. The people watched their potential leaders of the nation and were able to question them (Mutz 2001). Differences between social media and mass media Social media entails the use of phones, laptops and other portable devices. In social media, people can stay in touch with their loved ones; they can share ideas, comment on people’s ideas and like brands of various products. Mass media, on the other hand, is a combination of different technologies, and their main aim is to reach a larger audience (Pérez 2010). Ways in which mass media influences societal and individual thinking Media also influences the thinking of people and society in general through entertainment as well as advertising and marketing campaigns. It is the creative ideas and boost to the imagination that people get once they watch a television show, movie, commercial or listen to a certain song. The impact any of these forms of media can have on an individual’s thinking can change in that most of them view the various stars in the movies, TV or the music industry as role models and as a result, they start imitating them. This type of influence oftentimes will influence the way someone views a political
The first example that was discussed was the radio. Before the radio, the people of America got information pertaining to politics via newspaper. The information they got was always written down. When the radio was invented, they people could hear the politicians giving speeches and could hear the emotion in their voice. With the addition of being able to hear the emotion, the people would be more inclined to back what the speaker is saying more than if they were to just read it on a newspaper. The next invention that changed politics was the television. With the television, people were able to see the politicians as if they were near them. Now the people can see the politicians and their appearance. With social media, the politicians’ personality is what’s being looked at. Instead of the normal politician personality, their personalities have to stand out or grab attention. Also, social media is short so the speeches that politicians say have to be shortened and have be
Have you ever turned on the TV to watch the news during election year? News programs constantly bombard the public with campaign coverage that negatively affects the way people vote. The most noticeable effect the TV news media causes is a decrease in voter attendance at the ballot boxes. News coverage of political campaigns reduces voter turnout because of the negative campaign tactics used by candidates and their parties; exit polls that predict the outcome of an election; and the public's perception that the media can be bought to influence people to vote for a certain issue or candidate.
Though obviously people are aware of what they are listening to or watching, thoughts and assumptions can drift into their minds without even realizing it. These thoughts that drift in are extremely influential. The massive impact it can have on America's perceptions leads to generalizations, assumptions, and stigmas. Media influence is not always negative, however. In most cases, it has beneficial and positive aspects.
In the current time, it seems like one cannot go a day without using at least one social media website. This might be especially true among groups of teenagers and young adults. Social media became a vital part of daily life that feeds people with several types of information constantly. Political news is a type of information that can reach the people through the means of social media. Since presidents are constantly seeking new strategies to increase their communication with the public in order to spread their political message, they utilize the different social media websites. Hence, social media became a platform to spread political message. It is not surprising that now the majority of political officials and candidates have social media accounts more than ever before, such as a Twitter account.
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
Currently, the office of the United States Presidency is one of the most powerful positions in the world. The President has the power to influence Congress, the nation and the free world. However, the US Media, which is also the freest and most powerful press, has had control over the presidency. The advent of CNN, ABC, NBC and others has had the effect of being able to sway the population of the United States, either garnering support for a president or destroying his credibility. The media has permitted the spread of information, allowing the people to take a more active role in politics making the general will better known, but it has also made politicians and the public hostage to the ideas and opinions of reporters, who are often only after a gripping story and a large profit. The media has the power to sway the American public by reporting favorably or with disfavor on a candidate, thus making a presidential candidate the prisoner of entertainment companies. Thus it could be said that the American people lose their ability to truly know a candidate because of the media. Instead they vote according to what they are told by major publications rather than what they believe. In this paper, I will explore whether the Media is a valuable resource or a does it have an undue influence over the President and the American public?
The media has the power to “shape what issues Americans think about and what opinions American hold about those issues” (Ginsberg et al., 2012). Besides, the media also has the power to “influence how the American people interpret political events and results” (Ginsberg et al., 2012). The media also plays a part in “the process of preparing the public to take a particular view of an event or political actor” (Ginsberg et al., 2012). Both Republican and Democrat candidates need to have a support and gain attention from the people through the media. During the 2016 campaign, a PAC, which is called New Yorkers for a Balanced Albany, “put about $330,000 into ads against the senator’s opponent, John Brooks, a longtime Republican and retired insurance executive running as a Democrat” (McKinley, 2016).
It helps them take advantage over the rivals in a certain political activity. From 1960 whereby the first televised political campaign took place till now, the mass media keep playing the great role because they help the rival reach out to many people and attracts as many audiences as possible. The process is called propaganda in politic where people adapt or develop some opinions about the certain political event because they got them from media: Reading newspapers (both online or printed), watching televisions, and different discussions on the certain political topic, (Mutz, n.d., p. xx). It really shows the influence of mass media on individuals and societal thinking about politics and
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
The researchers present findings that indicate that a politician’s popularity in the voting booth may be related to the frequency with which the candidate is talked about on social media. The researchers goes on to discuss how further research may conclude that social media has a bigger impact on voting outcomes than traditional forms of media, and how that could potentially shape the future of voting.
"Freedom of the press is guaranteed only to those who own one." This quote by A.J. Liebling illustrates the reality of where the media stands in today's society. Over the past twenty years there has been an increase in power throughout the media with regard to politics. The media's original purpose was to inform the public of the relevant events that occurred around the world. The job of the media is to search out the truth and relay that news to the people. The media has the power to inform the people but often times the stories given to the public are distorted for one reason or another. Using slant and sensationalism, the media has begun to shape our views in society and the process by which we choose our leaders. There was once a time when the government used the media as a medium to influence voters, committees, communities etc. Recently, it has been the presidents of major media outlets that have not only exercised power over the public but also made their presences felt in government and in the halls of congress. When the word democracy is thrown about it usually has to do with the rights or original intentions for a group or organization. The first group intended to be influenced by the media was the informed voter. Political parties along with the government used a variety of media resources to persuade the voter or in effect receive a vote for their cause. Returning to the thought of ?democracy? the question is, what was the original intention of the media with relation to the theme of democracy and the informed voter? To analyze this thought thoroughly one must first grasp an understanding of the basic definition of democracy.
Social media including Facebook, Twitter, Instagram, Youtube, Flicker, internet websites, and blogs are becoming mainstream attracting a younger more technology savvy voter. Many candidates in the last elections learned to use these mediums so not to overlook tech savvy voters and learned how to use these to their advantage. Candidates took to the internet to raise awareness, state views, and even successfully raised donations. Social media was able to provide instant feedback on the standing of a candidate often days or weeks sooner than a more traditional poll.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...
The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they live, making it easy for them to identify and get their role in it.