Hollywood: Promoting Stereotypes to Make Easy Money

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Every week numerous Hollywood movies and rereleases open in theaters, video stores, and online movie distributors nationwide: heartwarming films such as The Blind Side; laughter inducing and children captivating classics like Aladdin; movies about overcoming struggles such as, Gattaca. All these new movies and classics alike hold a particular place in our hearts and in our lives. Maybe because of a similarity to our own lives or the main character embraces characteristics we hold dear. Whatever the reason, a contributing factor to the variety of movie produced in Hollywood can trace itself to liberal and socially progressive movie making. Liberal, as defined by the Oxford Dictionary of English, means “favourable to or respectful of individual rights and freedoms,” (“liberal,” Oxford Dictionary of English) while progressive, also as defined by Oxford, means “favouring social reform” (“progressive,” Oxford Dictionary of English). Hollywood, through its movies, wants to help socially reform and progress beyond racial and social divides; until it becomes profitable not to. As with all industries, Hollywood’s business revolves around making money. In the quest for monetary excellence morals can become sidelined and painful stereotypes can become revisited. On the other side, a filmmaker may use their influential position in order to shed light on a controversial issue to remind the public of consequences of past mistakes. In a paradoxical way, when Hollywood creates altruistic and feel good films the making of the films may unintentionally harm other cultures or societies. In the pursuit of socially progressive films, Hollywood disregards the wellbeing of some in order to make others look better in comparison. Highlighting t... ... middle of paper ... ...ters claim progressive films employ underlying positive subject matters, critics uphold overlying prejudicial themes strengthen specific stereotypes degrading cultures. Exploring the over arching theme of Avatar shows a different perspective of the feel-good theme. Jack Solomon exemplifies the transverse theme that degrades nonwhite cultures by proclaiming, “…but the problem for many critics is that it implies that nonwhites can’t advocate for their own interests without benign whites heroes to lead them. Good-hearted condescension is still condescension.” Solomon uses the example that the minority of the film suffers until the white protagonist, who the audience sympathizes with, realizes the wrongness of the white colonizers actions and “trades races” to help the minority. This plot line allows the presumptive white audience to feel better about themselves.

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