Google
Google is named after the mathematical term "googol,” defined as the value represented by a one followed by 100 zeros. Google is the leading Internet search engine; its primary service is offering consumers targeted search results which is selected from more than 8 billion web pages. Larry Page and Sergey Brin, both Stanford dropouts, created the Google search technology from a school project. The site offers search results in more than 35 languages and attracts an audience of more than 380 million people worldwide.
When Google entered the online search market, Yahoo was the market leader. In a short time span, Google has become the best search engine by cutting into the market share of Yahoo and other players. Its innovative strategy to generate revenue by placing advertisements on sites, which contain information related to those ads, has indeed made Google highly profitable. In 2002, Google pioneered the concept of Ad Words and Ad Sense, and thus created a sensation in the field of online advertising. Innovation is a major strength, in case of Google. The smart strategies they played right from the start have wondered othe market players.
Google has also surprised everyone by launching Gmail, an email service, which offers a massive storage space of 1GB. Gmail, which was launched on April 1st 2004, has been quite successful in attracting long time users of Yahoo and Hotmail.
Problem Description
1. People choose to search on Google because of its relevant search results, its appeal, and the speed with which it provides the results. Although Google is a market leader in the Online Search industry, still it cannot stop users from using competing websites. There is absolutely no switching cost for the users. T...
... middle of paper ...
...roducts like High Speed Internet, Application softwares, online auction etc.
To do so Google can merge with AOL or Time Warner Cable to provide High Speed Internet services to its clients. Google has also begun testing a free online-classified service, Google Base, in a move that could be considered a direct challenge to online auctioneer eBay. Google has also launched a web-based Spreadsheet program that will allow people to view and simultaneously edit data while conducting "in-document" chat.
Conclusion
As the world is getting more competitive every day, no company can rest assured of its success. Every company, whether it is big or small, has to put continuous efforts to come up with innovative business ideas in-order to achieve the ultimate objective of being profitable. In-order to move up the ladder, Google will have to work towards continuou imporvement.
Google has many competitive advantages over other search engines in its industry. According to the textbook, the four building blocks of competitive advantage are efficiency, quality, innovation, and customer responsiveness. Google’s performance in all of these categories supersedes its competitors in the internet information provider industry.
Google is an example of a business that employs an intrapreneurship approach, giving staff time for personal projects. As a result, Gmail was created and launched in 2004. Currently Gmail is one of the world’s most popular webmail
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
The leaders of Google have well understood the means to make Google’s company different to the other companies. They established since the beginning an original way of work, controlling the recruitment of the new members, and imposing their vision on the employees.
This report will describe the history of government regulations and FTC. How that applied to Google search and personal privacy. The changes made from the settlement between Google and the FTC, the difference Google's practices and policies from before the settlement and after the settlement, and the current demands and expectations from current and vocal Google users. The report will also draw a conclusion from the findings and will determine if additional regulations are needed or if the regulations currently in place are sufficient.
Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate search engine. Initially the pair worked out of their dorm room, then a garage, and once they had quickly outgrown these "facilities" they had moved on to a much larger facility where they reside to this day. It seemed to be a matter of time before they had conquered the continental United States, and had begun to eye the lands across the pond.
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
Google continues to grow and innovate. Google focuses on the user and all else will follow. Since the beginning, they have focused on providing the best user experience possible, and take great care to ensure that they will ultimately serve their customers(Google.com n.d.). In relation to market development and product development the core values “Its best to do one thing really, really well (Google.com n.d.),” fits in with these strategies. “You don’t need to be at your desk to need an answer (Google.com n.d.),” describes Goggle’s innovation to mobile platforms. “The need for information crosses all borders (Google.com n.d.).” Google company has grown and has offices in more then 60 countries, maintaining more then 180 internet domains, and serve more then half of their results to people outside of the United States, and this relates to concentrated growth strategy. “Great just isn’t good enough(Google.com n.d.).” Google continues to strive to reach for better ways of doing things, through innovation and integration, continue to improve things in unexpected ways (Google.com n.d.).
The Google employee follow the 70/20/10 rule where they devote 70% of the day to whichever project has been assigned to them by the managers, 20% of the day to new projects or ideas related to their core projects and 10% to new ideas which they want to pursue irrespective of what they might be. Because of this rule many of Google’s new products and services have been successful as programmers, salesperson and even executives are given enough space to be creative.
Eliminating friction at every turn: ensuring change can happen quickly and efficiently Google’s approach to innovation is highly improvisational. Any engineer in the company has a chance to create a new product or feature.
As any other company that managed to rise to fame, it was successful due to an exceptional organizational belief and value, Google company is no exception. Google Inc. practices a routine type of working condition for the scalability and its storage solution, managing the large scale application, as well as making a new platform. It is well known that a routine work is more stressful than any other work.
chances of finding suitable candidate for the vacancy (Armstrong, 2009). Google is also known to have attractive benefits such as free legal aid, travel insurance, on -site physicians etc. making it appealing for applicants to apply as well as further widen the pool of potential candidates.
Google’s internal structure stability can be influenced by external factors. To ensure the right decisions made, they must complete external and internal analysis. Google’s must contend with external environment influences, which are political, economical, and a technological. Day after day must be able to understand how the external environment influences can provide advantages to obtaining opportunities but on the downside expose the threats that Google has to overcome to be successful. For Google to maximize the market opportunities, Google must recognize its internal value, rarity, and organization. To exploit the company’s strength and weakness, Google must comprise an SWOT analysis. When Google accomplishes the SWOT analysis, they will understand the company’s strengths and weaknesses. It will also demonstrate the environmental opportunities and the threats that are facing in this competitive market. Once this analysis completed, Google can plan strategic plan to utilize their strengths, improve upon their weaknesses, maximize their opportunities, and eliminate threats that can endanger their growth as a company.
Internet commerce is one of the fastest growing industries today. With the wide range of capabilities the web has it make it easier and cost efficient for businesses to make transactions with other businesses. One factor that allows businesses to find each other is search engines. Search engines are part of the reason the web is growing so rapidly.
The newest web based email service, which has gained more attention than most, is Gmail [1]from Google.com. Google currently hosts the most popular Internet search engine world wide. Google proposes to deploy a unique email service that will give users capability not available with other providers; most importantly 1GB of email storage space. Gmail will use Google’s sophisticated search technology to perform searches on a person’s email saved in their account. This searching feature allows a user to quickly locate and display relevant information from a previous email and not spend time scrolling through long lists of messages in email folders.