The Globalization of Manga and Anime

1199 Words3 Pages
bulb-icon

Recommended: The globalization of manga and anime

The article, “Manga and Anime: Fluidity and Hybridity in Global Imagery” written by Bryce and her partners has analysed how manga and anime spread so rapidly in the global media market. The authors and her partners are interested in how this diffusion has taken place. In recent decades, as people become more tolerant, manga and anime are provided a rangy platform to build their road to globalization.

In the given article, the authors develop several parts to illustrate how manga and anime have dispersed from their local source to attract global recognition and appeal. Furthermore, these contents are based on the theme of “sharing” which include: the imagery of manga and anime, global diffusion, glocalisation and so on. And also mentioned in the article, , the domestic markets are supplemented by the popularity of manga and anime and their related products in many other countries (p.2) such as US, France, South Korea, China and Hong Kong. On the other hand , the manga and anime have explored a wide age range of consumers to read stories, which means the manga and anime are not only the teenagers’ interest anymore, they have launched a more flexible and broader market.

Japan's comics and animation industry was the most developed among countries in Asia in the early 1960s, at that time manga was the most featured development. 2.27 billion manga books and magazines were published, making up 35 percent of all material published (Mary Grigsby, 1998). But, with the decline of publications in the domestic market, Japan started to seek a new one outside the country. Hong Kong people and other Southeast Asians consider manga and anime as a new representative for Asian image so they pleasantly accept this flow and to be Japan’s outlet f...

... middle of paper ...

...Community

Online at

3. Peng Er Lam (2007)

Japan’s Quest for “Soft Power”: Attraction and Limitation.

Online at< http://www.springerlink.com/content/17260715wr373218/>

4. Adam Schwartz, Eliane Rubinstein-Avila (2006)

Understanding the Manga Hype: Uncovering the Multimodality of Comic-Book Literacies

Online at

5. Mary Grigsby (2004)

Sailor Moon: Manga (Comics) Anime (Cartoon) Super heroine Meets Barbie: Global Entertainment Commodity Comes to the United States

Online at< http://onlinelibrary.wiley.com/doi/10.1111/j.0022-3840.1998.3201_59.x/pdf> (University of Toronto Libraries)

6. Hiroko Furo (2006)

Using Anime as a Teaching Tool in US Undergraduate Courses

Online at

Show More
Related

  • Compare and Contrast Hispanic Culture and American Culture

    1399 Words  | 3 Pages

    New York: Routledge, 2003 Belmont, CA: Cengage Learning, 2012. Print Shaw, Lisa and Stephanie Dennison. Pop Culture Latin America: Media, Arts, and Lifestyle. Jefferson, NC: McFarland & Company Publishers, 2009.

    Read More

  • Modern Golden Age: Is the U.S. in its Golden Age?

    726 Words  | 2 Pages

    An artistic achievement that can demonstrate that the United States is in its Golden Age is its very influential fast growing entertainment business, a business very important to the U.S. economic activity. The U.S. entertainment has been popular around the world globalizing U.S. pop culture and the U.S. entrainment business economy. This globalization is a result of new innovations, that the U.S. itself developed, that allows film, music, and television, to spread worldwide. Because the U.S. is generally first to have such innovations the entertainment is commonly considered better quality thus appealing to the masses of people. Other factors that lead to the huge success of its entertainment business include their methods of distribution, which is through large and powerful foreign companies, and their large English-speaking market potential. High market ability and general international appeal of the U.S. entertainment business has put the U.S. in a “Golden ...

    Read More

  • The Effect Of Pop Culture On Canadian Identity

    509 Words  | 2 Pages

    One of the positives of the globalization of pop culture is that it helps promote Canadian culture to the rest of the world. TV shows, movies, Youtube videos and all these other different forms of media can be used to showcase our Canadian values around the world. Many Canadian TV shows depict the typical lifestyle of Canadians. These implementations allow for us to recognize our own identity and on the other hand also educate others who may not be familiar with our values to see how our lifestyles are.This strengthens our identity as a country because it allows others to recognize our distinct and unique culture. Some may argue however, that the globalization of pop culture weakens our Canadian identity because so many outside influences from other countries can lead to acculturation and a loss of our own unique identity. Nevertheless, this in fact is actually a positive, as one of our core values as a Canadian society is multiculturalism. By accepting values of other nations and incorporating it into our own collective Canadian identity, we are practicing one of our most fundamental values as Canadians. Globalization has also been advanced with popularization of the internet. In today's world, many Canadian internet icons such as IISuperwomanII gained popularity primarily through the internet. Globalization allowed for these stars to expand their fan bases outside their own country and reach out larger audiences

    Read More

  • the simpsons

    2034 Words  | 5 Pages

    ... pop culture. They were looking to limit foreign programming, especially that emphasizing the English language and immodest dress and inappropriate words. In surveys conducted it was shown that eighty percent of Chinese children preferred foreign cartoons to domestic animation. All of these reasons show the effect that foreign programming, more specifically American television shows; have on the foreign markets that they enter.

    Read More

  • Global Film Industry: The Influence of Bollywood on Hollywood

    1971 Words  | 4 Pages

    Matusitz, J., and P. Payano. "Globalisation Of Popular Culture: From Hollywood To Bollywood." South Asia Research 32.2 (2012): 123-138. Print.

    Read More

  • Counter-Hegemony And Cultural Appropriation

    1098 Words  | 3 Pages

    Cultural appropriation is a recent norm that has now become common place in society. Due to the globalisation of media and the free access to information via television, public broadcasting, and the internet, different aspects from worldly cultures have now been used in fashion trends, music and film. By ‘adopting’ these aspects, it is

    Read More

  • The History of Anime and Its Influence

    1082 Words  | 3 Pages

    Some people may ask what is anime, and how is it different from cartoons. Anime is a term specified for Japanese animation. How has Anime affected history, and how does it influence today's society? Anime covers more serious topics than american cartoons. Cartoons in America are considered a form of entertainment for children. Anime in japan are for people of all ages, anyone can watch anime. Most anime shows and movies are made for children, adolescents, young adults, but there are also anime that are made for the older generation of people. Anime shows are directed for any type of viewer.

    Read More

  • Popular Culture Artifacts

    1228 Words  | 3 Pages

    Bertolt Brecht asserted, “Art is not a mirror held up to reality, but a hammer with which to shape it.” Art, encompassing all popular culture artifacts, both reflects the society that creates it and is itself an agent capable of changing social reality. Popular culture artifacts, like the Harry Potter series discussed in Nexon and Neumann’s work, Harry Potter and International Relations, exert agency, or causal power over the meaning and interpretation of cultural elements, by influencing the way ideas and values are constructed in everyday life. This paper will demonstrate that popular culture artifacts construct meanings and influence interpretations of reality.

    Read More

  • Comparing the cultures of the United States and Japan

    690 Words  | 2 Pages

    Western Washington University (2011). US / Japan culture comparison. Retrieved February 9, 2014, from www.wwu.edu/auap/english/gettinginvolved/CultureComparison.shtml

    Read More

  • Graphic Novels Essay

    902 Words  | 2 Pages

    Most people believe that graphic novels are just an art book with minimal text. They believe it is just for entertainment for kids or young adults. They think that graphic novels are just like comics. But to get to the point, graphic novels are just like all the other novels. They are a piece of literature that tells a story and pulls out the reader’s imagination, so that they feel that they are a part of the story or can even relate to the story. Graphic novels have changed and developed into such remarkable pieces of literature and should be accepted by all scholars to be placed in that category. According to John Ridley, “There are still some people out there who believe comic books are nothing more than, well, comic books. But the true cognoscenti know graphic novels are-at their best-an amazing blend of art, literature and the theater of the mind”.

    Read More

  • The Effects of Globalization on Cambodia

    899 Words  | 2 Pages

    middle of paper ... ... Nevertheless, it is believed that globalization should continue to be promoted in the future, while actions should be taken in order to solve the negative impacts of it as well. Bibliography Farrar, L. (2012, December 31). Korean wave of pop culture sweeps across Asia.

    Read More

  • The Globalization of Anime

    3127 Words  | 7 Pages

    The success of anime began with the famous Japanese artist Osamu Tezuka, one of the founding fathers of Japanese anime and manga. In the 1960s, Tezuka became a famous manga artist and was given the credit of creating Japan's modern anime i...

    Read More

  • Globalization and Technology’s Impact on the World

    1667 Words  | 4 Pages

    Penny, Eschen M. "Globalizing Popular Culture in the "American Century" and Beyond." Academic Search Complete. OAH Magazine of History, 1 July 2006. Web. 20 Apr. 2014.

    Read More

  • The Influence of Japanese Popular Culture

    531 Words  | 2 Pages

    Did you know that most of the cartoon shows that are on television come from Japan? Japanese popular culture has made a huge hit all over the world. There are many forms of popular art in Japan. Some know forms are anime, music, and manga. These are the most notable ones and are also what makes up most of their fan base for pop culture. Some other forms include cosplaying, contemporary art, and fashion. Cosplaying is short for “costume play” and it means to dress up as a character from sources like anime, manga, film, and games. There are a few places in Japan where people usually cosplay, including Akihabara, Harajuku and Shibuya. In present day, it is almost impossible to not see some form of Japanese pop culture in our country. There are even festivals and conventions held just for it which happens in many places over the world every year. Most people who attend these events will often cosplay as a character from something most people would know. Japanese pop culture is also one of the biggest exports of Japan. Japanese popular culture is the most attractive part of Japan, which has created a big impact around the world.

    Read More

  • The Positive Effects of Globalization on My Life

    1774 Words  | 4 Pages

    Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.

    Read More

More about The Globalization of Manga and Anime

Open Document