... middle of paper ...
...t their representation is not accurate. Like I’ve mentioned advertising is specific type of social communications that impacts our symbolic world however the language and translation for global adverts could cause a backlash as consumers are not always passive readers.
In this Essay: Myers 1999 p. 55- 71
In bibliography: Myers, G (1999) ‘Globalization in Advertising’ in Ad Worlds: Brands, Media, Audiences, pp. 55-71. London: Arnold
In bibliography: Brierley, S. (2001) The Advertising Handbook. 2nd Edition. London: Routledge.
In this essay: Ritzer 2008 p. 385-386
In bibliography: Ritzer, G (2008) Third Edition of McDonaldization, pp 385-389.
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