Gap Inc.

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As a citizen of America you have definitely seen a store owned by Gap Inc. such as stores like Old Navy, Gap, Banana Republic, Etc. These stores represent an ionic and proud American store since 1969 which has multiplied since they opened their first store in San Francisco. This marked the first of many stores that would open and take over America. Gap became an icon as it started to multiply as larger variety stores came about. Such stores as Old Navy taking over the lower budget gap clothing to Gap as a middle budget and on to Banana Republic which serves as a high profile high budget Gap Inc. store. Gap Inc. To the eyes of Don and Doris Fisher opening the first store was more than just selling jeans; it was to serve the people and to gain integrity. They also wanted to create a lasting impression to the consumers. This has become the mission statement for Gap Inc. and has stuck with them ever since they opened their first store. Gap has broadened their products from the jeans that Doris and Don could not fit and made to the countless of apparel items and accessories that they offer.

Starting a company such as one with over 3000 stores in 9 countries comes from a small seed and grows into a giant tree sprouting in all different directions and this is what Gap Inc. has done. Any person who has heard of or knows of Gap needs to understand how Gap exploded into a multi-branch mega business that has taken over the contemporary and affordable fashion industry. It also has become the new way to start a clothing line, by taking a single simple idea and blowing it up into a giant multi retail collaboration. Now a reason such as opening a store because you couldn’t fit in a pair of jeans shows something. It shows the amount of ambitio...

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... of new age.

Works Cited

Cotton incorporated. (2010, March 04). Retrieved from http://www.cottoninc.com/pressreleases/?articleID=530

Gap. (2011). Retrieved from http://www.gap.com/

Hanlon, M. (2009, September 3). Social alterations. Retrieved from http://socialalterations.com/2009/09/03/1194/

Lifestlye monitor reports. (2006, January 18). Retrieved from http://www.wgsn.com/content/wgsn-ms/cotton-inc/reports/2006/jan/ci2006jan17_000221.html

Moin, D. (2011, April 19). Gap international reorganized. Retrieved from http://www.wwd.com/retail-news/gap-reorganizes-international-business-3586427

Odell, A. (2010, April 10). New york fashion. Retrieved from http://nymag.com/daily/fashion/2010/04/penelope_cruz_meryl_streep_gwy.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+nymag%2Ffashion+%28The+Cut+-+nymag.com%27s+Fashion+Blog+-+New+York+Magazine%29

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