INTRODUCTION
All foods in their natural state are considered functional, as they provide taste, aroma, or nutritional value. Within the last decade, however, the term functional as it applies to food has adopted a different association; that of providing an additional physical or nutritional benefit beyond that of meeting basic nutritional needs. These foods are also known as ‘functional foods’ and are thought to provide additional nutritional befits beyond that of its natural state, whilst playing a role in the prevention or minimization of risk of certain diseases and health conditions. Functional foods can include food products, beverages, or food ingredients that contain known bioactives that have been minimally or substantially transformed.
Some examples of functional foods include fruits and vegetables, whole grains, animal sources, beverages, and dietary supplements. Having greater knowledge on which foods provide specific health benefits, allows consumers to make healthier food and beverages choices, ultimately decreasing the risk of certain diseases and health conditions. The purpose of this report is to provide an objective definition of functional foods, how these products play an active role in the Australian food industry, the regulations and restrictions that must be followed, and the functional process of oats.
THE PROS AND CONS TO FUCTIONAL FOODS
Functional foods are considered to be a potential healthy alternative as they provide a nutritional benefit beyond its conventional state. However, alteration to
Advertising, labeling, and formulation of these foods are heavily regulated in order to comply with food and therapeutic laws. There are 5 keys steps to advertising and labeling functional foods in Australia. Step one involves determining whether your product is a ‘food’ or a ‘therapeutic good’. This stage will determine which governing scheme applies to your product, and how it will be marketed, labeling, and formulated. Different types of foods are regulated under state and federal food laws and are subject to the Food Standards Australia New Zealand (FSANZ) food standards code. Step two involves ensuring the formulation of food complies with the food standards code. The formulation of function foods must comply with the requirements under the FSANZ food standards code in order to be marketed in Australia. Some of the following standards require businesses to consider these requirements; substances added to foods, contaminants and residues, food produced using gene technology, microbiological limits in food, etc. Step three involves the avoidance of making therapeutic claims when marketing functional foods. When marketing a functional food product, claims towards these products must be health or nutrition related claims. Making claims such as “prevents diabetes” are prohibited under Australian law, unless
Videos slide The problem is, many brands are doing this – most companies are relying on these misleading assumptions to fool consumers and increase the revenue and brand recognition of their products, and making it look enticing to buy due to its possible health benefits However, the government does have a system to help stop this from happening, the health star rating system. The system, introduced two years ago, has a score out of 5 for packaged and processed goods (5 being the highest), considered ‘a quick way to compare the nutritional value of processed and packaged food’ and encouraging consumers to make healthier choices. Supporters of the health star system hoped it would encourage companies to make their food healthier, and this worked for some brands. Nutri-grain, for example, found that it had only 2 stars, primarily because a full third of it was sugar.
My SNHU Pet Store is growing because of its success in providing quality products to their pet-owning customers. The company would like to introduce a new line of pet foods with no artificial ingredients or additives. It will be a high quality pet food that would mirror the company’s dedication to providing quality pet products and will be named “My Healthy Best Friend.” This paper will show you how we will be doing this with this new product.
The development of synthetic foods is a movement. There are many nutritional issues, both around the world and in this country, and synthetic foods is a viable solution to our problem. People are obese, overweight, diabetic, or malnourished because healthy food is too expensive. Synthetic foods have the ability to change the workforce, restructure our culture toward more productivity, and increase American life quality. By supporting synthetic foods, we are supporting
The Omnivore’s Dilemma presents a detailed review of the food industry and what foods provide the best health benefits. More people are realizing that fresh foods are better for them and for the Earth. The convenience of processed foods is losing its charm and place in the market. The ultimate decision is yours to decide what you will or will not
Many academic, scientific, and regulatory organizations are considering ways to establish the scientific basis to support and further validate claims for functional components or the foods containing them. Consumer interest in the relationship between diet and health has increased the demand for information about functional foods. More recently, the food industry, the agricultural community, and now consumers have shown a growing interest in the field of...
To ensure that all food meets consumers expectation in terms of nature, substance and quality and is not misleadingly presented
We have to know the methods that the marketers use to attract us, and also the factors that make us very confident when buying a specific food product .The article by kim severson “Be It Ever So Homespun, There’s Nothing Like Spin,” Discusses the food packaging issues which I believe are strong ways in misleading people. At the begging of this article, Severson writes about her experience with food and our confusing attraction to the products by their packaging. The part when Severson writes “Something made me uneasy when I dropped a box of organic koala crisp cereal in my shopping cart.” When we think about it, why was it
Vastag, Brian. "FDA Reviews Expanded Claims On Health Benefits Of Certain Foods." JNCI: Journal Of The National Cancer Institute 96.16 (2004): 1198-1199.
The article states that these theories are not only a quick and easy answer to the public but also a mechanism that is used by the food industry to manipulate new products which
Introduction There once was a time when words like "light" and "low-fat" were on food packages that had no nutritional meaning. As a result, shoppers were often led to believe they were buying products that were more helpful than they really were. Nutrition panels on labels are also confusing and hard to read. But the Australia New Zealand Authority (ANZFA) changed all that. In March 2001 the ANZFA defined new standardized terms that appear on food labels such as "low-fat", "reduced" and "lean" to control how food manufacturers could put their facts that are relevant to most of our dietary needs.
At this point, the FDA (Food and Drug Administration) has started increasing regulations for prepared foods, however, only a few years ago they had some vague laws concerning these foods and companies could get away a lot more than they can now. One of the reasons for this was that the FDA was more concerned about the certain effects store bought food had on people and were less concerned about misleading labels on packaging. However, they seem to have become more aware of the fact that a lot of companies are tricking consumers into believing that their product is the best, and the FDA has started to regulate companies that have misleading advertisements.
Food has been a common source of necessity in our everyday lives as humans. It helps gives us nutrition and energy to live throughout our life. Over several decades, the development of making foods has evolved. They have changed from natural to processed foods in recent years. Nowadays natural ingredients are barely used in the making of foods like bread, cheese, or yogurt. The food industry today has replaced natural food making with inorganic ingredients. The cause of this switch is due to processed foods being easier, cheaper and faster to make. Artificial nutrition and processed foods have been proven to last longer in market shelves then natural foods. Also, due to artificial additives in processed foods they help satisfy consumers taste more than natural ingredients. The method of producing processed foods is common in today's food industry and helps make money faster and efficiently for companies. Examples of this can be found in all markets that distribute food. Even though processed foods may be easier and faster to make, they are nowhere near as healthy for consumers compared to natural foods. Natural foods are healthier, wholesome, and beneficial to the human body and planet then processed foods.
Food is “composed of synthetic chemical additives, such as colorings, preservatives, sugar substitutes and trans-fats” (Fitzgerald, 2006, p.72). Fitzgerald reported that by the “1970s most meats and dairy products that were factory farmed were laced with growth hormones, antibiotics and a range of pesticides” (p.72). Furthermore, food that is frozen, packaged and canned is considered processed food. A brief explanation of the chemical additives in processed food. 1.
According to Flemming and Samuelson (2008), food science is still relatively new and growing discipline brought about mainly as response to the social changes taking place in North America and other parts of developed world. Originally the food industry only provided primary product for final preparation in the home finds itself responding to market demands for more refined sophisticated and convenient products (McGill, 2011).
The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children