Focus groups will be extremely useful in finding information about the PC/Tablet market because group dialogue tends to generate quality information. Participants’ experience and insight will cause others to share personal experiences and perspectives that will aid in gathering vital information. Using a focus group over other methods of research assures that insight will be provided that researchers know little about. These participants are invested in the issue and hold great knowledge and experience. These groups also provide representation of diverse ideas and personal opinion. This is generally a low cost and effective way to generate a great deal of important information. The only foreseen limitations in a focus group are that they way become sidetracked, dominated by a few members, or bias. These issues can all be overcome with the use of a great moderator. A focus group will provide qualitative research using participant’s perceptions, opinions, beliefs, and attitudes towards the PC and tablet market.
The focus group will be conducted with voluntary participants under confidential practices. The participants must feel respected and feel that their thoughts and ideas are valued. Some very broad and open questions will be asked so that participants can keep talking and facilitate the flow of ideas. The rules that will help establish a great and helpful outcome will be as follows. Only one person talks at a time, this will prevent ideas from being lost under another’s voice, or confusion that could imbalance the free-flowing atmosphere. Participants must feel comfortable, and know what they share will be confidential. This will help gather the most honest responses. It is important for all ideas to be equally represented, by...
... middle of paper ...
...portable devices be improved?
j) What academic software do you use with your portable device on a regular basis?
Thank you for your participation and input today. If anyone would like to ask us any questions, feel free to stay after and ask us. Please see the main office before you leave to pick up your Cougar Dollars. We have concluded this focus group.
Develop a discussion guide for this
focus group. Use the sample discussion guide in the textbook as a template. Choose two other qualitative methods to gain further insight into HP and the PC market. Give details on how you would go about conducting the research using these two other qualitative methods. Be very specific, step by step, how you would conduct this research. This section should be 4-6 pages and describe the various techniques you would use in your research design.
The methodology of this research project included both qualitative methods and quantitative methods. The qualitative methods were used for primarily background information and specific examples of respondents that would be considered part of the target market. The quantitative methods included a distributed survey and a collection and analysis of the results using statistical software.
The first, focus groups, interviews conducted with 8 to 10 people with a trained moderator following an interview guide, a common useful approach for acquiring health care information. Also, useful in examining a wide range of sensitive health care issues. Second, probability sampling, units selected by chance, the sample’s reliability, and does not require detailed information about the population surveyed. The third option, mail surveys, inexpensive way to contact individuals over a large geographical area, provide anonymity to the respondent, and eliminate interviewer bias.
Activities that we would engage in for this partnership grant to achieve our overall objective include developing surveys and facilitating focus
According to Halter (2014), all groups go through three phases of development which includes the orientation (introductory) phase, working phase and termination phase. As facilitators, we used motivational interviewing skills such as open-ended questions so that participants could engage in the discussion and share their experiences. Reflective listening and summary were used to recap some of the points discussed by the participants after each question. The group plan was very helpful in helping us keep up with the time.
Then, K.L., Rankin, J.A. & Ali, E. (2014). Focus group research: What is it and how can it be used? Canadian Journal of Cardiovascular Nursing, 24(1), 16–22.
The concept of a group proposal is to form a session plan that offers therapeutic services to a certain population. To compose a planning, the procedure for this development must follow a certain framework before it is accepted by both supervisor and potential members (Corey, Corey, & Corey, 2014). Therefore, a proposal must include the purpose of creating the group session, meeting times and place, recruitment planning, and group objectives and size. Subsequently, the type of group, multicultural and diversity awareness, the use of methods related to group goals, and assessment techniques must also be taken into consideration.
...s well which can assist in boosting self-esteem. The context of the group should be one goal attainment and positivity. This encourages members to commit to taking action in their lives. It is important that the group be focused on the here and now with members staying present. Although the group is concerned with a members past experiences and lifestyle of members, that is for the purpose of gaining insight into current maladaptive thoughts and behaviors. In addition, it is important to maintain an empathetic relationship which is based on mutual respect and trust so that members feel understood and accepted by the facilitator. The group leader challenges group member’s goals and beliefs about themselves and the world around them to help them to translate what was learned during the process of group and turn what was learned into new ideas and new beliefs.
research interviewing. 2nd ed. of the book. Thousand Oaks, CA: Sage, Inc. Lagnado, Lucette. 2000a.
Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
Methods, which provide this type of data, include; interviews, observations as well as focus groups. The advantages of using Qualitative methods such as those listed previously is that they can produce “an extensive base of knowledge” to complex areas of research (Ulin et el. 2005, p.9) such as children’s behavior in school. Another advantage is it will often take place in a natural environment, thus making participants more likely to be more truthful and ther...
focused on the key qualitative research methods. For each article review, a brief description, guided by Myers (2013), and a critique, guided Pratt (2009), is provided. A summary of the five articles identifying the research method, data collection technique, data analysis approach and critique is provided in Table 1. The narrative review of each article coupled with figures and tables to organize and visualize thoughts (Pratt, 2009) follows the summary table.
Creswell, J.W. (2013). Qualitative inquiry and research design: Choosing among five approaches (3rd ed.). Thousand Oaks, CA: Sage.
The invention of computers has made a huge change in human civilization and society, by changing the way people think. Computers replaced jobs and tedious repetitive thoughts that were done by human originally. People became more and more reliant on computers, and thus, computers became essential to our lives. Computers can manufacture products quickly, and eliminate possible human errors. As technology progresses, new ideas have been brought into computer to make them perform more efficiently. Also, scientists and engineers tend to make things “smaller”, so we can enjoy the benefits from electronic devices anywhere and anytime. Therefore, size and efficiency are two main points for consumers. Desktop computer and laptop computer are representatives for each of these concepts. Although desktops and laptops come from the same origin, they are different in many ways.
In the United States, using a smartphone or tablet has been an unstoppable trend. According to the report from Pew Internet, in the United States, 56% of all adult population is smartphone user, 35% have cellphone, which is not a smartphone, and only 9% do not own any cell phone (Smith). At the same time, the tablet computer has been growing substantially since 2010, especially with the advent of Windows 8. Pew Internet shows that 34% of the United States adult population owns a tablet computer, representing a growth of more than 30% in three years (Zickuhr). Although these reports were based on the adult population, many children their own mobile devices. Such a device will provide them the accessibility to browse the Internet, listen to music, watch videos, play games both instantly and with unlimited quantity.