The Fast Food Industry On Teens And Children Essay

The Fast Food Industry On Teens And Children Essay

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The fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a new report by the Yale Rudd Center for Food Policy & Obesity. The food industry has developed different marketing tactics to target children and teens. They are able to advertise through the use of TV, the Internet, social media, and mobile devices. I wanted to address how online advertisements affects teens and children throughout the use of social media. Many companies today communicate and interact with their customers throughout the use of social media, the fast-food industry is no different. Many teens today spend most of their time online, where they are exposed to many types of advertising. The Internet has become an intrinsic part of a teen 's daily life. With the use of social media, fast food restaurants are able to promote their unhealthy food to their customers and potentially anyone else exposed on the internet.
The use of social media by the food industry impacts the lives of many teens and children, not in a positive way but as negative way. Social Media is the perfect place to advertise their food and drinks which are usually high in fat, sugars, and salt. Fast food advertisements play a major role in influencing teens’ eating habits leading them into making poor choices. Unfortunately most of those choices they make are unhealthy resulting into life and death consequences. As a consequence of that, many children and teens today are obese and many of them are being diagnosed on a daily basis with diabetes, cardiovascular disease, high cholesterol, high blood pressure, bone and joint problems, and many other chronic diseases. Those are children and tee...


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..., children or anyone from advertising; ads are simply everywhere. They may see ads throughout TV, magazines, apps, radio, school, billboards, buses, books, and so on; They are simple inevitable.
In conclusion, the fast food industry has become more aggressive and sophisticated on the way they target to children and teens. Dr. Brennan from Sanford WebMD describes “Marketers are smart -- they know how to make fast food look so tasty, cheap, and even fun” (Brennan). Is true, marketers know how to think like a teenager, they know what interests them and how to make the best use of it to make as much money as possible without thinking of the consequences. “We all have children in our lives who we love, and we’re all paying the price for this crisis in mounting healthcare costs,” which is why we must educate teens and children the importance of living a healthy lifestyle.

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