Farming: Ram's Evocative Portrayal of Hard Work Essay

Farming: Ram's Evocative Portrayal of Hard Work Essay

Length: 1389 words (4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

An unfortunate reality about the American culture is how simple it is for us trap ourselves in trivial detail but not take time to recognize the small things that are important. We are worried about wearing a name brand to fit in with peers, stress over getting a bit of dirt on the bottoms of our brand new sneakers, and complain when we have to do something ourselves. These worries only pause for a moment when something exciting or tragic occurs in our lives and when we numb our minds to enjoy things like music, television, or movies. American culture has made us obsessed with having the finest worldly goods and not being required to accomplish anything in return.
Many companies have noticed this exact cultural mythology. Some have used it to persuade us to purchase items that maybe we do not necessarily need but want to make our lives simpler. An excellent example of this is Chrysler’s Ram line of pickup trucks. In Ram’s early 2013 commercial for the Super Bowl, they are selling their line of pickup trucks. While that is the true objective of the two-minute long commercial, the advertisers want to sell something more: the beauty and benefit from hard work. Americans have a deep-seated belief that hard work is dirty and below them. However, Ram is showing the presence of this mythology through subtle reverse psychology. They remind us of the negative connotation regarding hard work by showing positive images. Farmers are merely Ram’s example of hard work. While many occupations are hard work induced, a farmer’s hard work is highly visible in comparison to a business executive. There are many symbols that the creators of the commercial use to present these beliefs. These symbols include the speech, photographs, and typeface involv...

... middle of paper ...

...ey’s speech “So God Made a Farmer,” reminds the audience of how dirty hard work is in a poetic sound. The photographs taken by ten acclaimed photographers emphasize these words and draw out the feelings about hard work. The typeface used at the beginning and end of the two-minute commercial, brings everything together: the current mythology present, the former belief, and the product. American society, in general, takes hard work as dirty and views themselves superior to said labor; however, hard work makes each success and reward so much sweeter than just getting them for no reason outside of wanting whatever that reward or success may be.

Works Cited

Franke-Ruta, Garance. "Paul Harvey's 1978 'So God Made a Farmer' Speech." The Atlantic. Atlantic Media Company, 03 Feb. 2013. Web. 26 Jan. 2014.
Link to the advertisement:

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay Organic Farming Is The Only Method Of Farming

- As we stroll the aisles of our local supermarkets we see all kinds of food products, but does it ever occur to you how fresh or natural these products maybe. Organic farming prohibits any use of artificial chemicals, growth hormones, or antibiotics in the production of its crops and livestock. Organic farming has existed for centuries, but after the industrial revolution factory farming was arising. Organic farming does not allow the use of any pesticides in its crops or livestock production, but also helps sustain a good economic flow in rural communities....   [tags: Organic food, Organic farming]

Strong Essays
1453 words (4.2 pages)

A Career in Farming Essay

- Every time a person goes to the store and buys some food that food was grown by a farmer or contain ingredients from the farmer’s crops. A farmer is a good job because the work they do helps to provide the world with food. Without farmers many people would go hungry not knowing how to grow their own food. Without farmers many other products other than food would be gone. Farmers work hard long days and often go unnoticed; however, without them life would be much different. Farming has been an occupation since 8,500 B.C....   [tags: farming industry, tractors, farmers]

Strong Essays
1111 words (3.2 pages)

The Cons of Factory Farming Essay

- What if you were born to die and live a miserable, torturous life in between. This is everyday life for animals on factory farms. Factory Farming is a system of rearing livestock using intensive methods, by which poultry, pigs or cattle are confined indoors under strictly controlled conditions. [add in citation for definition] Factory farming isn’t only inhumane, but it’s also hurting our health, and we don’t even have the slightest clue. With our culture today, we believe whatever the media tells us; we trust them....   [tags: Factory Farming]

Free Essays
1884 words (5.4 pages)

The Family Farming Requirement Essay example

- It’s been fun, living in an ivory tower. In the ivory tower called upper-middle SES (socioeconomic status), the people are very much insulated from a pervasive societal cancer. Sure every now and again, I’d hear about or even experience firsthand the corruption of our government, the bribing, the slow court hearings. But, I had the money and the status to mitigate most such effects. So, what about those that don’t have such luxuries. My encounters with low SES people are biannual. Every year, I, my mom, and our group would do outreach activities twice, near our birthdays (August) and near Christmas....   [tags: land reform, wealth, farming]

Strong Essays
931 words (2.7 pages)

Farming Problems Essay

- Well, I can’t dance and it’s too wet to plow. I’ve heard that said so many times over the years and never understood it until this April. I really can’t dance and it certainly is too wet to plow. So I sit here surrounded by 90 pounds of seed potatoes, wondering if they’ll rot, or if my tomato and pepper starts are going to be overly leggy before planting time. May approaches and June isn’t far behind with its usual lack of rain. The pea season’s is gone, though I may take a shot at a fall planting, mostly to feed the deer and rabbits....   [tags: farming, gardening]

Strong Essays
953 words (2.7 pages)

Essay on Organic Farming Summary

- Organic Farming Summary What is organic farming. Organic farming is farming is defined by the USDA as: “...Organic agriculture produces products using methods that preserve the environment and avoid most synthetic materials, such as pesticides and antibiotics.”(USDA) This means that organic farmers have jump through a certain amount of hoops to get certified in the United States. These hoops include; must preserve natural resources, support animal health and welfare, provide access for animals to go outside, only use approved material, no use of genetically modified ingredients, annual onsite inspections, and to keep organic food separate from non-organic food....   [tags: Organic Farming, USDA, Agriculture, Environment]

Strong Essays
1048 words (3 pages)

Factory Farming Essay

- Poultry is by far the number one meat consumed in America; it is versatile, relatively inexpensive compared to other meats, and most importantly it can be found in every grocery store through out the United States. All of those factors are made possible because of factory farming. Factory farming is the reason why consumers are able to purchase low-priced poultry in their local supermarket and also the reason why chickens and other animals are being seen as profit rather than living, breathing beings....   [tags: Farming ]

Strong Essays
1338 words (3.8 pages)

The Farming of Bones by Edwidge Danticat Essay

- The Farming of Bones by Edwidge Danticat Talking about the culture brought throughout this book, your looking at a Latin American culture, specifically the Dominican/Haitian cultures. As I read this book, beyond the many numerous ways she worded her sentences and how the characters spoke, they often spoke with a definant difference than you would hear here in common U.S. language. They would constantly use inferences to what they were talking about rather than being direct to what they were saying....   [tags: Danticat Farming Bones]

Free Essays
1675 words (4.8 pages)

farming Essay

- Farming I am doing my paper on farming because that is my job and the pay gets s me through college. Farming is a very important and a very hard job at times. A lot of farmers don’t get much credit for all the work they do and they don’t get much pay for it either. When most farmers grow in age they start to get crippled and start to get arthritis. All farmers have a few stories about their experiences on the farm. I am going to tell you about some of mine and some of my boss’s. The other things I am going to wrote about in this paper is some of the equipment we use, the number of cows he milks, the animals he has on his farm, stuff about his family and himself....   [tags: essays research papers]

Free Essays
868 words (2.5 pages)

Farming Essay

- Farming "Beep , beep, beep, " the alarm clock sounded. "Shoot another day at work" I thought. It is 5:30 and time to head off to work. I go into the shoe room and throw on my once worn set of clothes, which consist of a tee-shirt, sweatshirt, long johns, pants, and some winter boots. I also grab a coat on the way out. I opened the door and the cold wintry blast hit my pale face. "Damn it's cold", I thought to myself. I trudged through the two feet of crusty snow and hop into my 87' Ram 50 pick-up truck....   [tags: Personal Narrative Agriculture Papers]

Strong Essays
3087 words (8.8 pages)