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Tourism Analysis of Malaysia
Malaysia Tourism Promotion Board (MTPB)
Tourism development strategies
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Malaysia’s tourism achieved above expectations in 2013 with tourist receipts of RM65.44 billion, which exceeding the target of RM65 billion. The foreign exchange earnings also grew by 8.1 per cent from RM60.56 billion in 2012, an increase of RM4.89 billion. In terms of tourist arrivals increased by 2.7 per cent to 25.7 million compared to 25.0 million in 2012 (The government of Malaysia, 2014). Meanwhile, Malaysia expects to earn RM168 billion from the targeted 36 million tourists arrivals by 2020 under the Malaysia Tourism Transformation Plan (MTTP). Despite, the factor that leads the success of Malaysia’s tourism is tourism planning and arrangement for tourism development that the government plays greatly important role to the tourism sector, it is evident that the government is attempting to implement the tourism policies and strategies as well as to provide various campaigns and programs in order to achieve the tourism goals.
Tourism Malaysia is increasing its promotional efforts for Visit Malaysia Year, possibly leading to an optimistic expectation for the country. The initial Visit Malaysia Year was performed in 1990, followed by 1994 and the third in 2007 which helped to promote Malaysia to the domestic and overseas market as well as to boost the country’s tourism industry. Now, the Visit Malaysia Year 2004 is the fourth edition in theme of ‘celebrating 1Malaysia Truly Asia’ with over 200 exciting events and festivals all lined up to welcome the world that will be the nation’s biggest and grandest tourism celebration ever. Besides, this promotional campaign is getting the country ready to change attitude to be a tourist-friendly country. The process of campaign impels the entire industry and country to raise the value- add...
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...2 billion, representing 16.1 per cent of total GDP, in terms of employment also provided 1,857,500 jobs for employees in 2013, representing 14.1 per cent of the total workforce and also became a key pillar to the country’s aspiration to be a high-income nation by 2020.
Therefore, tourism industry is as catalyst to impel the businesses' productivity whether urban or rural areas and creates new job opportunities that increase the country's welfare. Besides, the tourism growth will be well supported by the Malaysian government, which has realized the significance of tourism to the overall economic sector. The government has stated that the purpose of current performance in tourism sector is to attract 36 million tourists per year by 2020, and the potential of performance and development tourism industry in Malaysia are well on track to meet this ambitious target.
Travel and tourism is the largest industry as it a billion dollar industry. Malaysia currently acquired their biggest achievement of securing 25.7 million tourist arrivals last year which will contribute the millions of ringgit to the economy impact.
The key element in attracting tourist arrivals to Malaysia are Malaysians practicing racial unity. Racial solidarity among Malaysians would attract tourists from outside the country to see for themselves the practice of racial unity which is the holding of every Malaysian. It is implicitly to introduce the beauty of Malaysia to the outside in turn raise the country's name. Therefore, it is natural Malaysians to practice unity as well as to attract tourists, a combination also could increase the country's name, as the saying goes, "while diving drinking water". In addition, by practicing unity, we can also develop the national economy. When unity is practiced by Malaysians, economic oppression will not happen because each race will compete fairly without the slightest feeling of jealousy in them. For example, the prevailing competition in the business world. Not only that, when people practice the proverb, "united we stand, divided we fall," people would also be able to jointly develop the national economy. National security can be enhanced even when the practice of racial unity has seeped into the psyche of every Malaysian. As we know, without unity, peace could not be established because the people will fight among themselves so that destroy the security of a country that has built it. Disputes that occur between people just will generate a lively atmosphere disruptive. As a result, true unity is essential to enhance the security of the
The Leisure and Recreation Industry The leisure and recreation industry is an industry, which has grown and affected the economy in a big way. The industry is one of the fastest growing industries in the UK. The leisure and recreation is defined in many ways for example leisure is referred to the time spent outside employment and other essential activities such as sleeping. Recreation, where as referred to the type of activities undertaken during leisure time? The leisure and recreation industry can be described as a whole range of activities taken in people's free time.
Tourism development is a crucial part of Singapore's energy to transform into a lively city and an enhanced economy. Our tourism scene has changed throughout the years, with the presentation of amusement changing tourism offerings, for example, the FORMULA ONE night race and the Integrated Resorts. Other than creating tourist spend, these tourism items give more relaxation choices
more than 14% of the total labor force of the world. It gives job to about 40 million persons in several nations of the world.
Therefore in order to compete in today’s global world which requires each country saw what was to become the most important thing, then 3 aspects of culture, tourism and hospitality of its people, can be important aspect to see or judge a country. Culture is first rate or first base a country containing historical values and norms can affect how people act to be friendly, as well as the diversity of cultures can create an interest then this can we make as the promotion so that it could be an event that could become a tourism attraction to defend a country capable of competing at that position and can be taken into account.
Tourism industry is an important sector in contributing a country’s income. It is connected to all business, from buying and selling of goods or service to providing pleasure and leisure activities away from the home environment, each component in tourism sector is able to generate income and increase a country’s gross domestic product rate. It also creates working opportunities to fulfill the needs of the tourists. Due to these reasons, the prosperity and good management of tourism industry is important. India is a country with many tourism potentials, however, even with the potentials, its share of global international tourism remains low (Banerjee, 2014). To achieve success in tourism industry, it is important to highlight the quality and
For the past few decades other forms of tourism, also known as niche tourism, have been becoming more popular, particularly:
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Located in Southeast Asia, Thailand has become a well-known destination to many travelers since the early stage of mass tourism. The boost of tourism in Thailand started with Vietnam War where Thailand became a popular destination for the rest and recreation of US military. Since then the Tourism Authority of Thailand (TAT) was established as an official organization to promote the country’s tourism (McDowall & Wang, 2009). Despite a lot of world external factors negatively affected Thailand tourism such as Gulf War 1991, Asia Financial Crisis 1997, SARS 2003 and Tsunami 2004, the overall number of tourists was increasing due to the quick response of the government to the needs of tourism industry and the effect of targeted promotional campaigns (Zhang, Qu & Tavitiyaman, 2009). According to TAT (2014), the international tourist arrivals increased over 333 times from 0.08 million in 1960 to 26.7 million in 2013. And in the same period, tourism revenue rose from US$10 million to US$38 billion. Although Thailand hosted a significant number of tourists and gained a lot of revenue from tourism, Thailand also suffered from negative effects such as AIDS, negative image of sex tourism (Li & Zhang, 1997), degradation of the environment (Koont...
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
Tourism is a typical activity of fashion that the public participate widely and it has grown in importance over recorded human history. Innumerable articles refer tourism as “the world’s largest industry”; policy-makers, analysts, and scholars often speak of the size of the tourism compared to that of other industries (Smith 2004: 26). These series of misleading statement, together with the mass media’s reports (out of context), make the idea that tourism is a single large industry branded into many people’s minds. However, in this essay I will demonstrate that it is a simplistic and misleading idea, which should be replaced by the plural term, “tourism industries”. Moreover, tourism is not the world’s largest industry, but largest service sector.
According to the statistics by Batir Mirbabyer (1991), tourism provided almost 10% of the world’s income and employed almost one tenth of the world’s workforce. Thus, tourism offers a good potential economic impact to the national economy. Refer on Berita Harian (2013), Malaysia triggered a record of arrivals tourists was 15.9%. It is over 6.4 million tourists in the
In the more economically developed countries (MEDCs), synonymous mainly with the industrialised countries of the northern hemisphere there, has been an explosion in the growth of leisure and tourism industry, which is now believed to be the worlds second largest industry in terms of money generated. In order to differentiate between leisure and tourism it should be recognised that leisure often involves activities enjoyed during an individual’s free time, whereas tourism commonly refers to organised touring undertaken on a commercial basis. Development in the two areas could be attributed to changing patterns in working lives within the last four decades. Generally, people now have more disposable wealth, work shorter hours, receive longer, paid annual leave, retire earlier and have greater personal mobility. In addition, according to Marshall & Wood (1995), the growth of the tourist industry per se can be associated, in part, with the concentration of capital; the emergence of diversified leisure based companies, sometimes within wider corporate conglomerates and often associated with particular airlines. Furthermore, the development of tourism can generate employment both directly, in jobs created in the hotels, restaurants etc, and indirectly, through expenditure on goods and services in the local area. Nevertheless, although the tourist industry is competitive, which essentially keeps down the cost of foreign travel, the success of tourism in any one area can be ‘influenced by weather, changing consumer tastes, demographics, economic cycles, government policy, not to mention international terrorism and other forms of conflict.’(1) Although such factors may have a detrimental affect on the economy of a popular tourist destination (or even tourism in general, in light of September 11th 2001), the consequence of tourism in general is often three fold: environmental, social and cultural, which in turn has prompted a search for new ‘friendly’ approaches that are less destructive.
At the present time, one of the inseparable parts of the economic growth is considered as tourism industry. Commonly, tourism is the movement of people to other places for business or leisure purposes as well as covers their activities. Holloway and Humphreys defines that the places where tourists come and spend their money are called as “tourist destinations” in other words “receiving areas”. Many countries have been improving tourism to overcome economic difficulties since it is growing fast. The industry activities have been demonstrated a general positive trend in the economy and it has already become the inherent part of economic development. In host countries, tourism has led to such positive consequences as the improved infrastructure,