tourism industry

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However, without planning, tourism may create unexpected and unwanted impacts. Tourism is also a new type of activities in many countries, especially some developing countries. For countries that do not have much experience to develop tourism, planning can provide the necessary guidance for its development, whereas those countries that already have experience, planning is needed to maintain this sector and enhance its future viability.
The Malaysian government has adopted diverse policies and campaigns in its initiation phase of developing tourism in the country. It is can be defined as a way of carrying out tourism planning, policy and development to ensure that benefits are distributed among stakeholders and that tourism resources are managed to achieve optimum benefits for all Malaysians. The momentum for tourism development in Malaysia began since 1970s, which undertaken by the federal government as stated in the New Economic Policy (1970) in accordance with The National tourism policy aims to develop the tourism industry in a sustainable manner and to maximize its potential as a primary and new growth sector which generates substantial economic activities and employment for Malaysians.
In the 1980s, the tourism industry received more attention from the government, in 1987 the Ministry of Culture, Arts and Tourism (MOCAT) was established by the government, with an aim to expand and diversify the tourism base and to reduce country’s dependency on a narrow range of activities and market (Marzuki A., 2010). In 1992, the Malaysia Tourism Promotion Board (MTPB) or Tourism Malaysia was created by the government, which currently under the Ministry of Tourism. MTPB has several roles and responsibilities in order to implement tourism ...

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The economic benefits of tourism industry normally focus on indirect impacts which change in sales, income and employment in a region resulting from tourism activity (Daniel J.Stynes, 1999). In Malaysia, tourism is main source and the biggest contribution in economic country. Tourism has potential to contribute sales, profits, jobs and tax revenues, it is the most important reason why the government is attempting to support and boost tourism development. Currently, tourism industries become increasing essential in Malaysia’s economic development and contribute much to income and country’s growth. It also can become aspiring a foreign centre for tourism. According to WTO (2012), Malaysia was ranked as the ten world’s top tourist destinations while within ASEAN region Malaysia was the top as the leading country in international tourism arrivals (WTO, 2013).

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