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In this role-play, our group acted as the negotiators of Beta, Inc. to negotiate with the representatives of Alpha, Inc. Both Beta and Alpha are both engaging in robotics production. They want to reach an agreement get into a strategic coalition. Beta is the leading producer in the Beta country while Alpha is a large company in the nation of Alpha. In other words, the negotiation between these two companies associate with the cross cultural issues because the companies have different business backgrounds. The primary goal of our group, in the side of Beta, is to enhance our manufacturing capacity and develop a strong export market. In fact, Beta wants to increase the overseas sales of robots and acquire a more impressive economies of scale in production. To achieve that, Beta determines to enter the rapidly developing robotics market in Alpha country. Thus, Beta aims to reach a licensing agreement with the Alpha company.
The two companies have already had discussions and got the preliminary agreement of collaboration. Today, Beta and Alpha had a meeting together in order to finalise the other four issues that were still needed to decide to get the deal. Firstly, the number of different models to offer to Alpha team is taken into account. Beta currently has eight models, but just wants to offer Alpha 4 models due to the strategic reasons. Secondly, the number of units per model of Beta to be imported by Alpha annually is preferred to be 300 in order for Beta to achieve economies of scale. Thirdly, Beta wants to get access to the artificial vision technology of Alpha. This is the most important issue for Beta. Lastly, regarding the royalty rate, Beta wants a 5% royalty rate, but can consider a volume of 3% of that rate if needed. ...

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...surfacing, resolving conflict. Besides, the Russians prefer getting information to sharing it, but the Irishs are more open to show information and express their interests. Thus, different cultures can lead to different negotiation styles.
Negotiators must be careful in preparing for a cross-cultural negotiation. To achieve a good cross-cultural negotiation, there are nine facets that should be taken into consideration, including Time-frame (short term or long term), Task emphasis or relationship emphasis, Tactics (bargaining, first offer), Trust (collectivism, or individualism), Preparation, Process (formal or informal), Participant selection, Communication patterns (direct of indirect), Conflicts orientation. Briefly, preparation is the key to any negotiation, especially when the situation is sensitive like negotiating with a counterpart from a different culture.

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