Women's Rights Advertising

1489 Words3 Pages
bulb-icon

Recommended: Gender inequality in the workforce

Audi Women’s Rights Advertisement Being a white male, I do not seem to run into problems of acceptance in this world. I have always had a higher privilege and treatment than other groups of categorized people. When I go to apply for a job I am looked as a higher valued person compared to the women sitting next to me in the room. I am considered as a better performer than her, no matter what the skills she possesses are. When the checks for our work are delivered my check could quite possibly be a couple hundred dollars more than my counterpart, that is a woman, even with the same clocked in hours. This is not okay at all, and changes needs to occur. People deserve to be treated with full acceptance for their skills and work no matter their …show more content…

Examination of the colors used in the commercial help with this. We see a little bit of brightness in the sun, but when the boys are trying to get her to mess up and fail its darker. When she wins the race the sunset is in the scene possibly portraying her feelings of being knocked down, but getting up sort of how women have been doing for decades. “Stanton and Anthony created the National Woman Suffrage Association (NWSA), which directed its efforts toward changing federal law and opposed the 15th Amendment because it excluded women.”1 Women have constantly been fighting for their rights no matter what has been thrown their way. Women have found possibilities to stand for themselves through Women’s Activist Groups such as the NWSA and others. So we can see the colors that are displayed reveal a bigger idea than just meets the …show more content…

The short term effect of this commercial is to get the idea of women equality out to the public, specifically men, and give people a basic understanding of how poorly women have been treated in history and even today. “IWPR’s report on sex and race discrimination in the workplace shows that outright discrimination in pay, hiring, or promotions continues to be a significant feature of working life.”4 We can see that it is still extremely common for women to not be viewed at the same level of men and this is shown to the people watching the super bowl to think about it. The long term effect of this advertisement could be the change that women have been striving for so long. We could finally see more companies jump on this bandwagon and enforcing the same pay and treatment for women. Women could eventually be paid the same as men and not be penalized for their gender. They could be seen in more powerful positions around the world, such as the first women president. This will not been an immediate change, but with the help of Audi, and other companies we can see change in the near future with this new generation of passionate people. This commercial also Audi used the #DriveProgress which will help spread to the younger generation who uses social media all the time. If the word is spread more people will be on board for

Show More
Related

  • Walmart Stereotypes

    950 Words  | 2 Pages

    Although the commercial does show diversity in race, it does help to break traditional views of same race couples and opposite sex couples. Overall, the commercial is very set on traditional gender roles meaning that woman are caretakers and men are the providers. To try to negate some stereotypes, the commercial could keep the same scenes for each actor, but change the items they are searching for. The woman at the restaurant could be buying a television and the man at the soccer game could be buying a vacuum. This would negate traditional gender roles.

    Read More

  • Cultural Humility

    1044 Words  | 3 Pages

    I am the type of person that likes to feel as important as the Caucasian male sitting next to me on the train. I am a small person compared to my coworkers and many would agree that a loss prevention officer job is no job for a female who is less than 5ft tall. I once was denied a job opportunity because of my height and gender; yet when I was given the chance, I proved that my gender and height could do the job even better than my male coworkers. Now I am one of the top ten in the company when it comes to shoplifting case productivity. I did recognize that inequality and prejudices existed as I was trying to get the job, but I also did not let those barriers affect me, just because some doors may had close along my path, it does not mean that I was less nor good than the person who got their first.

    Read More

  • The Importance Of Stereotypes In To Kill A Mockingbird

    859 Words  | 2 Pages

    Stereotypes are created in today’s society for people who are deemed as different, not dominant, or unprivileged. Those who do not fall into a stereotype are often seen as privileged. One of the largest, and longest lived stereotype is race, specifically those who are African American. It is seen as a privilege to be viewed and treated as a white person, while those who fall into any other race are viewed and treated as being different. Recently, I have become very aware of difficulties facing the minorities. Before I witnessed an incident, I had been blind to the fact that there are privileges and so many stereotypes in today’s society. This blindness that I was experiencing, however, “is an aspect of privilege itself, … ‘the luxury of obliviousness’”

    Read More

  • Discrimination in Football

    682 Words  | 2 Pages

    It is important for a company to air adverts that cater to the demographic of the viewers, but these commercials were clearly sexist. Most never even mentioned a woman, much less acknowledge that women watch football games as well. In the airline commercial advertising Internet, there was not a single woman on the plane, much less one that needed to use the Internet or wanted to watch the game. The SUV advert used the woman as a ploy to grab a man’s attention, her outfit was revealing and she was driving like she was in an action film. Providing advertisements that cater to women’s interests as well will not result in as many sales and the companies goal is to get more sales, but they do not have to completely alienate women for a dollar. Women like using the Internet on planes too.

    Read More

  • Sexism In Advertising

    1451 Words  | 3 Pages

    This is affecting our world more than we could have ever imagined. As women had been discriminated and objectified against, they are standing up and fighting for their rights to be free but some people’s thinking has still not changed. It is true that our world has finally recognized what is happening and are making changes such as women are now being offered jobs and are able to vote. Again this is where we take one step forward, but move two back. It’s when we go blind and not see things for what they truly are. We satisfy ourselves in the illusion of our world becoming more easier and secure place when really nothing has changed. Advertising is one of the easiest ways that sexism is presented through. Women are objectified and explained as sex objects through the use of advertising. And the thing we don’t take into account is that the more we objectify people, the more it screws up our minds. We will only spiral down to the

    Read More

  • Reverse Discrimination and Affirmative Action

    3989 Words  | 8 Pages

    ...regardless of skin color or gender, feel the same effects: a brick wall placed between them and their constitutional right of prosperity and equality. Over the last hundred years our societal values (in employment) have swung from an anything goes mentality to the other end of the spectrum, the era of "political correctness" where you are damned if you do and damned if you don't. Uncertainty prevails. It is apparent, though, that the proverbial "pendulum" is in an evening-out process and trying to find middle ground.

    Read More

  • The Racial Of White Privilege

    1114 Words  | 3 Pages

    When looking back at our country during the civil rights movement, many people are appalled at how people of color were being mistreated and hated for so long. In our society, today, people like to pride themselves in not being racist and being accepting of all different races and cultures. Although people like to think that they are not racist and that our society is entering a “post-racial” phase, the truth is that we are all somewhat subconsciously racist and to think that we will ever become a post-racial society is unrealistic. People may not believe that white privilege is a real issue but the truth is that it is real and it is happening in our country more than ever. Sadly, race still plays a huge and important role on how you are treated and looked at in this country, there are still people in our society who treat others differently simply because of how they look and because of the color of their skin.

    Read More

  • Advertising and Politics

    845 Words  | 2 Pages

    Politics and advertising have developed from the past presence of concepts such as political parties, mass media, and interest groups adding to public conversation. Individuals see advertisements on television, the side of buildings, clothing and in a numerous amount of other ways. Now, government advertising has taken presence over other means of mass media used by government. This type of advertising is seen by many as controversial due the use of manipulation, persuasion, and exaggeration. Political advertisements can be negative or positive but generally have benefits either way. Negative advertisements are viewed poorly but work because they are general attention grabbing. On the other hand, positive advertisements can also be attention grabbing but are generally repetitive of previous advertisements. Government advertising is mainly used to promote election campaigns but can also be seen promoting other subject matter such as opposing sides on incoming laws. Overall, the goal of government advertising is to inform individuals of the politics around them and help them to choose a view on something such as an election candidate. I would argue that advertisements contain both negative and positive aspects that are essential to persuading the public to a specific campaign.

    Read More

  • Examining Privilege, Intersectionalities, and Institutions in Society

    1011 Words  | 3 Pages

    Since the founding of civilization itself, institutions were put in place to organize the social aspect of society. These institutions include government, religion, sports, etc., furthermore, these institutions largely required leadership to operate. Leadership of these institutions throughout history have been organized as patriarchies. Men (usually white), viewed by society as the strong and dominant gender, have had an overwhelming influence on these institutions. These patriarchies assign roles to genders and race. These assigned roles include misogynistic ideas that women are too feeble to lead; women are too emotional to make tough decisions; or even women are too weak to be physical, among others. All of these combine to make an intersectionality in itself. Since these institutions have largely been replicated throughout history by ones that supersede them they tend to keep the values that drive these ideals of inequality between genders and race. A prime example of this iteration is found in the American government. Since 1776 the United States has not had a single woman president; Hilary Clinton, now a serious candidate, is ridiculed for menial things that men in the race, such as Donald Trump, would never face. Criticisms such as dress and physical appearance are somehow justified just because of Clinton’s gender. These qualities of leadership in societies institutions stunt progression and if we are to advance any further, they must be

    Read More

  • Empowerment Of Women In The 1940's

    1284 Words  | 3 Pages

    The picture, in my opinion, shows to never give up because she can accomplish anything just as well as a man can. For women, the poster meant not having to rely on a man for financial support. You can see at the bottom of the poster it was supported by the War Production Coordinating Committee. This made women feel they were needed and have a sense of honor in knowing that men of authority relied on them. The War Production company recognized that woman could play a greater role in the success of our country. There could have been more examples of ethos in the poster. I believe there could have been a number to contact the manufacturer to receive information about the different jobs available. Also, the ad could have offered to give women the same income as men, even though they denied this right from women. There could have been a statement offering woman something in return for their service and time in the factory. Lastly, they could have used a group of women of different races joining together as one. At the end of the day, skin color shouldn’t be a factor when they all wanted to be treated just as fairly as

    Read More

  • Essay On Gender Roles In Advertising

    2223 Words  | 5 Pages

    Advertising surrounds the world every second of the day. This form of influence has had the power to influence how society views gender roles ever since men and women began to appear in advertisements. Through the exposure to many different gender portrayals in advertising, gender roles become developed by society. This stems from how men and women are depicted, which forms stereotypes regarding the individual roles of men and women. People often shift their definition of an ideal image towards what they see in advertisements. From this, they tend to make comparisons between themselves and the advertisement models. Advertisements tend to be brief, but impactful. The different portrayals of men and women in advertising show that advertisements

    Read More

  • The Changing Role of Women in Automobile Advertisements

    1430 Words  | 3 Pages

    The 1954 ad portrays the ideal woman of that era. This ideal was incredibly unrealistic. She has a tiny waist but large birthing hips. Her feet are small and she's wearing super-high heels. Her hands are petite and feminine, yet she's not holding anything–her purse has fallen to the ground. But, not a hair is out of place, and the elegant skirt and top she is wearing look unharmed, putting even more emphasis on the fact that the man is "wearing the pants." The 1950's society viewed women as incompetent. They needed their husbands to be in control because they could not fend for themselves; when they tried, they "crumpled fenders." Still, the woman in the ad is the ideal woman–Barbie. She is only good for looking pretty and having children, otherwise, she can't do anything right. No wonder she is not able to drive the car without wrecking–that in...

    Read More

  • The Portrayal of Women in Advertising

    2734 Words  | 6 Pages

    Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism. Sexism is society’s most common form of discrimination; the need to have gender based separation reveals our culture’s reluctance to embrace new ideas, people, and concepts. This is common in various aspects of human life – jobs, households, sports, and the most widespread – the media. In the media, sexism is revealed through the various submissive, sometimes foolish, and powerless roles played by female models; because of these roles women have become overlooked, ignored, disregarded – easy to look at, but so hard to see.

    Read More

  • Prejudice and Discrimination

    1189 Words  | 3 Pages

    No discrimination should be accepted. I believe people lack education or refuse to be educated on the topic in order to stop discriminating. Personally, I believe no one can get far with ignorance. I believe one of the problem is the lack of bring the topics to the public and making people aware of this issue. It is not mentioned enough yet; someone is discriminated against every minute. I strongly believe that our generation can look past how we were brought up and stop discriminating against each other. We must teach our children better and also practice what we teach. We could start by speaking, spreading the word and petition.

    Read More

  • Women and Advertisements

    2559 Words  | 6 Pages

    The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are. This makes women constantly feel stressed out about their appearance (Moore). Advertising has a negative effect on women's body image, health, and self-esteem.

    Read More

More about Women's Rights Advertising

Open Document