Advertising and Politics

845 Words4 Pages
Politics and advertising have developed from the past presence of concepts such as political parties, mass media, and interest groups adding to public conversation. Individuals see advertisements on television, the side of buildings, clothing and in a numerous amount of other ways. Now, government advertising has taken presence over other means of mass media used by government. This type of advertising is seen by many as controversial due the use of manipulation, persuasion, and exaggeration. Political advertisements can be negative or positive but generally have benefits either way. Negative advertisements are viewed poorly but work because they are general attention grabbing. On the other hand, positive advertisements can also be attention grabbing but are generally repetitive of previous advertisements. Government advertising is mainly used to promote election campaigns but can also be seen promoting other subject matter such as opposing sides on incoming laws. Overall, the goal of government advertising is to inform individuals of the politics around them and help them to choose a view on something such as an election candidate. I would argue that advertisements contain both negative and positive aspects that are essential to persuading the public to a specific campaign. The documentary Art and Copy, directed by Doug Pray, discusses the advertising agency and its significant impact in society and culture. This documentary discusses advertising as a whole but from a various amount of viewpoints. The way that individuals view advertisements is often negative but advertisement agencies are not completely at fault. The individuals who build a campaign are simply using techniques that both their client approve and that have worked... ... middle of paper ... ...Consumer Knowledge." Journal Of Consumer Research 37.2 (2010): 329-343. Communication & Mass Media Complete. Web. 25 Nov. 2013. Rogers, Martha, and Kirk H. Smith. "PUBLIC PERCEPTIONS OF SUBLIMINAL ADVERTISING: WHY PRACTITIONERS SHOULDN'T IGNORE THIS ISSUE. (Cover Story)." Journal Of Advertising Research 33.2 (1993): 10-18. Communication & Mass Media Complete. Web. 25 Nov. 2013. Yong Zhang, James P. Neelankavil, (1997) "The influence of culture on advertising effectiveness in China and the USA: A cross-cultural study", European Journal of Marketing, Vol. 31 Iss: 2, pp.134 – 149 O'Reilly, Lara. "'Advertising Key To Success Of Government Campaigns'." Marketing Week (01419285) 34.21 (2011): 4. Business Source Premier. Web. 2 Dec. 2013. McGann, Anthony F. "POLITICAL ADVERTISING." Journal of Advertising Sept. 1984: 3. Communication & Mass Media Complete. Web. 2 Dec. 2013.
Open Document