Will Big Business Save The Earth Summary

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Jared Diamond, in his essay “Will Big Business Save the Earth?”, argues that even though multi-billion dollar corporations generate massive amounts of waste, they are also capable of being forerunners in support of environmentalism. Without a doubt, Diamond makes it very clear to the reader that, originally, he was of the opinion that big corporations were incapable of minimizing their impact on the environment, due to their purely financial drive to accumulate revenue for their investors. But when he became a board member of environmentalist outfits like the World Wildlife Fund and Conservation International, he was given the task to assess the environmental impact of various companies across differing economic sectors. While there were indeed some that made a huge negative impact on the environment, in his research, Diamond noticed that were a sizeable number of companies that excelled greatly in being more cautious in how they affect the environment. Of these companies, he takes note of …show more content…

How Diamond appealed to the logic of his readers was that, before he even begins to discuss about how Walmart, Coca-Cola and Chevron can be environmentally friendly, he first tries to provide his argument in ways that can be understood by both businessmen and environmentalists alike. Whereas environmentalists know fully that excessive consumption of both renewable and non-renewable resources can generate waste and thus damage to the environment, corporate executives are also aware that such waste willy only yield fewer profits. Similarly, environmental disasters such as oil spills can also be bad for businesses, because it can damage their reputation as a business and their standing with consumers and investors. By writing his argument in ways that are best

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