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Impact of the advertisement on consumer behaviour
Literature review of effects of junk food in 2019
Literature review of effects of junk food in 2019
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Recommended: Impact of the advertisement on consumer behaviour
Junk food has become increasingly popular over the past few years, and one must wonder why, considering that most people know, to a certain extent, that it possesses some unhealthy qualities. One key reason that people eat junk food is because of the advertisements that continue to make it progressively popular. They lurk in the corners of every store and on nearly every main road. Another reason for the large scale consumption of junk food is simply because of its taste. Its flavor appeals to the taste buds and makes one want to keep eating it. Also, at costs as low as three dollars, one can easily purchase the food at any store or gas station. Finally, there is the ease of preparation that junk food allows. All one must do is open the package and, viola, breakfast, lunch, dinner, or mid-day snack is served. After seeing only a few of the reasons for the popularity of junk food, does it come as any surprise that so many people eat it?
Advertising contributes in a large way as to why massive amounts of people that eat junky food. There is no doubt that the rich, colorful commercial...
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In the essay “Her Chee-to Heart”, by Jill McCorkle, she discusses about the various difficulties she has encountered of being a junk-food junkie and the struggles of overcoming the guilty pleasures of junk food. Firstly, one of the many difficulties she encounters are her feelings, which ultimately overwhelm her into continuing to eat various types of junk foods. Her feelings of nostalgic memories when consuming such goods as a child, the enjoyment and the savory tastes it grants her, are constantly mentioned throughout the essay, directly contributing a major factor into her desires of junk food. Furthermore, while she is quite aware of the consequences regarding the health side effects of consuming such foods and what the food is ultimately
Mark Bittman’s article “Is Junk Food Really Cheaper?” tells about how people are not really getting their money’s worth when it comes to consuming junk food. He does this by showing the differences between ordering a meal at McDonald’s and cooking a meal at home. The twenty-eight dollars that is spent to feed a family of four at McDonald’s can be put to use making a meal that could last for a couple of days and feed more than four (Bittman 660). Engineered to be addictive, hyper-processed food has a taste that makes people wanting more. Lastly, Bittman addresses the convenience of junk food provides nowadays. Therfore, the cost of junk food is not really cheaper in comparison to a home cooked meal.
In Michael Moss’ “The Extraordinary Science of Addictive Junk Food” he argues that companies have a huge influence on what consumers purchase and have been successfully able to get people addicted to junk foods because one’s willpower does not overpower their lack of adequate information and time, vulnerability to manipulative marketing and formulation of products, and their socioeconomic status.
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
Junk food refers to cheap food containing high levels of calories from sugar or fat with little fiber, protein, vitamins or minerals. People in the United States consume massive amounts of these unhealthy products everyday that are produced by big industries like Coca-Cola and McDonald’s. Investigative reporter Michael Moss argues that the food giants have hooked people with addictive foods that are harming our health. How do they do this? I strongly agree with Moss’s agreement because the food giants use schemes to advertise and market their unhealthy products to make them appear delectable.
The essay Junking Junk Food written by Judith Warner, brings to the audiences attention the wicked problem of how there has been a decline in Americans health. Warner’s information speaks loudly about being forced into a healthy lifestyle by the Obama administration. The Obama administration tried to enforce a healthy lifestyle among the citizens by focusing on the youth and taking away sugar options for them. Warner, puts her voice into this by mentioning the system during the world war when the soldiers had to eat overseas so there was less food consumption in America, which helped stop over consumption of food. Back then food was also much healthier thought, with less hormones, chemicals and less options of fast food. Again making it easier
We are facing a big problem that will make our life more miserable. We are eating junk food constantly that is bad for our health. Many people eat junk food because they think it’s cheap and faster or some people do not like to cook their own food. “Don’t Blame the Eater” by David Zinczenko. This article is talking about how fast food is making us eat bad because of their fast service and cheap prices. People tends to choose fast food instead of cooking a healthy meal. It is easy for teenagers to gain weight by eating fast food meals. Zinczenko also argues about the absence of nutrition information about the food. I agree with Zinczenko. However, Zinczenko could also have examined the issue of fast food advertisements, mention some benefits
Generally, junk food may be fascinating for different reasons such as taste, price, and convenience. For youngsters, who do not always recognize the health implications of their eating behaviors, junk food might seem especially enticing. Junk foods are never regarded healthy to the health, as they have been shown unhealthy in all manners. They are unsuitable for the health and regular consumption of fattening junk food may be addictive for teenagers and result in complications like low self-esteem, chronic illnesses, obesity and even depression, along with affecting the way they perform in extracurricular activities and school. Children who eat more junk food daily are obese and overweight and highly vulnerable to liver and heart disorders. Basically, junk foods and foods which have high-sugar content reduce energy levels and the capability to concentrate for a longer period of time.
and disappointment and also a way to connect.” Despite the over excessive use of food in ads, overeating is not the only. eating disorder influenced by the media. In most ads, especially for cigarettes. and beer, thin, beautiful women are used to promote the idea of “having a good time”, which helps endorse the product.
It became so clear that junk foods lead to a punch of catastrophic diseases like obesity, type two diabetes, vascular diseases and cardiac disorders. Those kinds of diseases cost more than $150 billion annually, just to diagnose, treat people who suffer from them. That disease is chronic and leads to many health-related issues, for example, obesity considers a risk factor for type two diabetes, and high blood pressure, joint disorders and many others (The Denver Post 2012). The key of preventing many chronic problems is nutrition. Low income plays an important role of limiting most people to buy and eat a healthy diet and in the other hand, it is easy for people budgets to purchase junk foods. So controlling the prices of healthy foods to be suitable for all people make good nutrition available for everyone. Adequate diets mean decreasing the epidemic of those serious diseases, and stopping the spread and break the bad sequences that may happen. Long-term exposure to junk foods that are full with chemicals like additives, preservatives have led to chronic illnesses difficult to treat. Also, the chemical added to junk foods are tasted unique and made millions of people becoming addicted to them and are available everywhere for example in restaurants, cafes, lunchrooms (The Denver Post
Junk food contains a high amount of unhealthy ingredients that affects our body in a bad way. Junk food also affects our brain negatively and obesity is also one of the effects of fast food on the humans body. In order to let young people and children stop eating fast food parents should help them with that. Eating junk food should be one day every week or also one day every month not more than that. There are many other reasons why junk food is bad but these three reasons are the most important one’s that people should be afraid of. Stop eating fast food from today and start a new healthy life. Our body needs to be clean and